Senior Director, Brand Marketing

2 days ago


Bangalore, India Trendlyne.com Full time
Trendlyne didn’t do marketing the usual way. We have been the frontrunner in building great products for stock market investors, so growth for our website and app has been driven by organic demand. We spent very little on advertising and marketing. 

This helped the company become profitable quickly, and we have been a profitable startup now for three years in a row. 

Now that we have grown up a bit, Trendlyne is focusing on brand identity, outreach, customer acquisition and retention. This has become especially important as we launch in new markets like the US, where the website and app are now live. 

Everyone at Trendlyne brings data to the table, including the marketing folks. We expect a senior marketing manager to push these goals: think creatively, and use data while executing. The good news is that you will have great products to market. We are a tech-first company with at least a few new launches every quarter . We are the market leader in stock market analytics in India, and are quickly gaining ground in the US. 

This role is perfect for someone with a great track record in B2C marketing, who has owned the process end to end, from the initial spark to execution. 

If your experience is in the finance space, that is a plus. Ownership of the marketing process from strategy to execution. Manage all marketing channels, including paid ads, marketing partnerships, organic efforts, social media, and content marketing. Coordinate with the product and content teams for marketing campaigns that build on Trendlyne’s strengths.

An MBA from a reputed institute
~5-7 years work experience in growth marketing for products, customer life cycle management
~ Established past experience with data driven campaigns, A/B testing, tracking and presenting success metrics
~ Proven experience (with referrals) when it comes to collaborating with different teams, being able to build consensus, and leading projects to completion
~ Your English communication skills must be exceptional

Trendlyne is a funded, profitable products startup in the financial markets space. We have cutting-edge analytics products built for Indian and US customers, for stock markets and mutual funds.

Our founders are IIT + IIM graduates, with strong tech and marketing experience. We build powerful analytics in the US and Indian stock market space that are best in class. Organic growth in B2B and B2C products have already made the company profitable. We deliver 1 billion+ APIs every month to B2B customers, and have a B2C website and app.

com, or look for the trendlyne mobile app on the Google playstore :

We have a culture where you are building something awesome, and your work makes a difference. Full-time employees get paid leave, parental leave, medical insurance, and employee stock options.

We invest in your learning and check in with you to help you meet your career goals. We keep regular hours and don't work on weekends.
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