Senior Brand Manager

Location: Bengaluru

Experience Required: 5–8 years in brand management

Employment Type: Full-time

About Us

The Wedding Company is known for Crafting Memorable Weddings. We are a one-stop destination for stress-free, personalized, and high-quality wedding planning. From finding the perfect venue to booking the best decorators, photographers, makeup artists, caterers, and more, we help with everything. With our tech-enabled platform, one can plan their wedding online from anywhere in the world.

In just 18 months, we’ve:

• Raised $1M in seed funding 🎉
• Achieved $10M in annual GMV
• Built a curated network of 2,000+ trusted vendors across India & Thailand
• Operated profitably while serving weddings worth ₹10 lakh to ₹5 crore

Operating in a $130B market (4% of India’s GDP), we’re on a mission to build the first truly scalable wedding planning brand in India.

Role Overview-

We are looking for a Senior Brand Manager who can elevate our presence, build stronger audience connections, and position The Wedding Company as the trusted and go-to name for weddings.

As the Senior Brand Manager, you will be responsible for driving strategy, shaping touchpoints, and leading creative direction. This role demands a mix of strategic thinking, bold storytelling, and an intuitive grasp of customer psychology. You will lead brand campaigns, craft aspirational narratives, and ensure our identity resonates with couples and families who dream big.

This is not just another brand role, it’s an opportunity to take a brand from emerging to household name.

Key Responsibilities

• Brand Strategy & Positioning: Shape the brand identity around our USPs. Flawless Planning and Execution, Professional Expertise with a Personal Touch, and Assured Value for Money.
• Campaigns & Storytelling: Lead integrated campaigns (digital, influencer, PR, offline) that inspire and strengthen brand recall.
• Consumer Insights: Monitor client preferences and wedding trends to shape campaigns and offerings.
• Partnerships & Collaborations: Build alliances with brands, venues, and influencers to boost visibility.
• Digital & Social Media: Oversee our digital presence, ensuring content is aspirational, engaging, and share-worthy.
• Event Branding: Ensure all client touchpoints, starting from consultations to venue visits and planner-client meetings, reflect the brand personality. On the day of the wedding, curate memorable experiences for guests, such as thoughtfully designed giveaways, interactive installations, keepsakes, personalized welcome kits etc; so every interaction reinforces the brand and stays memorable.
• Team & Agency Management: Lead in-house teams, agencies, and creative partners to deliver impactful campaigns.
• Brand Awareness & Recall: Track and grow key metrics like share of voice, organic reach, and brand searches.
• Budget & ROI: Own the brand marketing budget and ensure efficient allocation across channels. Drive measurable outcomes in awareness, engagement, lead generation, and conversions.

Requirements

• Bachelor’s or Master’s degree in Marketing, Communications, or related field.
• 5–8 years of proven brand management experience.
• You have experienced the journey of building a brand from “unknown to known”, giving you clarity on where to begin, how to measure success, and what outcomes to expect.
• Strong understanding of customer psychology and aspirational branding.
• Excellent storytelling, communication, and presentation skills.
• Experience building and managing campaigns across digital, influencer, PR, and offline channels.
• Track record of creating brand impact in competitive markets.
• Ability to thrive in a fast-paced, client-driven industry.

Feel free to reach us at:

Email : careers@theweddingcompany.com

Website : https://www.theweddingcompany.com/