[Apply in 3 Minutes] Creative Director
1 day ago
About Our Client: Founded in 2020, the company is a digital platform in the spirituality and wellness sector, offering tailored apps to help users with personal growth and well-being. It combines technology with traditional practices to deliver engaging content and experiences that drive long-term user retention. The brand aims to cater to individuals seeking high-quality and authentic devotional products, blending traditional craftsmanship with modern convenience.
Job Description: Creative Director
Location: Bangalore
Experience: 5-10 years
Qualification: Bachelor's degree in advertising, fine art, design, or a related field (Master's degree preferred).
About the role: We're seeking a Creative Director to lead and innovate creative strategies across both performance and brand marketing. You'll experiment, refine, and scale creative approaches that drive user engagement and deliver business impact, ensuring a cohesive narrative across all platforms.
Key Responsibilities:
Creative Leadership:
- Conceive and implement innovative concepts, guidelines, and strategies for brand campaigns, social media, and content initiatives.
- Drive the creative direction across various touchpoints, ensuring consistency with company's brand identity and spiritual ethos.
Team Management:
- Lead, inspire, and manage a team of designers, copywriters, and content creators to deliver impactful work.
- Facilitate brainstorming sessions to foster fresh and relevant ideas aligned with our audience and brand goals.
- Mentor and guide team members, nurturing their professional growth and skill development.
Project Oversight:
- Oversee the end-to-end execution of creative projects, from ideation to completion, ensuring high-quality output.
- Review, refine, and approve creative materials such as advertisements, videos, social media posts, and app assets.
- Collaborate with marketing and product teams to align creative strategies with business objectives.
Performance Analysis:
- Monitor the effectiveness of creative campaigns and initiatives.
- Provide actionable insights and propose improvements for future projects.
Requirements:
- Proven experience in a similar role within the brand or digital space.
- Hands-on expertise in marketing, graphic design, brand storytelling, and the creative process.
- Proficiency in design tools like Adobe Photoshop, Illustrator, InDesign, and video editing software.
- Strong understanding of Indian spirituality, culture, and festivals is highly desirable.
- Excellent leadership, organisational, and project management skills.
- Outstanding interpersonal and communication abilities to collaborate across teams.
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