Sales/marketing manager

3 days ago

Delhi, Delhi, India Career Launcher Full time
Job Title Manager – Product Digital Marketing (UG Products: CUET, IPM, BBA, Law)
Role Overview
This role is responsible for strategizing, executing, and optimizing digital marketing
initiatives for Career Launcher's undergraduate products, including CUET, IPM, BBA
and Law. The ideal candidate is data-driven, creative, and comfortable working in a fast-
paced, cross-functional environment with ownership over performance marketing,
organic growth, and digital sales funnels.
Key Responsibilities
~ Develop and manage integrated digital marketing campaigns across Meta & Google Ads to drive lead generation, optimize return on ad spend (ROAS), and scale monthly paid acquisition efforts.
~ Allocate and optimize digital budget to maximize paid lead volume and minimize cost per lead (CPL).
~ Execute SEO and content marketing strategies to increase organic website traffic and grow annual lead pipelines, maintaining strong capture and conversion ratios.
~ Drive social media growth and engagement by managing cross-platform channels and creating impactful content, including reels and creative posts.
~ Build and manage automated outreach and nurturing workflows using CRM platforms (LS).
~ Take complete ownership for UG product segment and actively coordinate with different stakeholders including product, sales and support extending to senior management as well
~ Orchestrate multi-channel communication campaigns via SMS, Whats App, and Email, tracking and improving channel performance.
~ Collaborate closely with product, content, and sales teams to streamline funnel management and ensure a cohesive customer journey.
~ Monitor campaign performance using analytics tools and report KPIs to stakeholders, recommending data-driven actions for continuous improvement.
~ Stay up-to-date with digital marketing trends, tools, and best practices, especially in the Ed Tech and UG entrance domains.

Desired Qualifications
~ Bachelor's/Master's degree in Marketing or a related field.
~4+ years of relevant experience in digital marketing, preferably in the Ed Tech industry.
~ Proven expertise in Meta & Google Ads, SEO, content marketing, and CRM- based lead management. Strong analytical skills with proficiency in web analytics and marketing automation platforms.
~ Creative mindset with the ability to produce engaging digital content.
~ Excellent communication, project management, and cross-functional collaboration abilities.

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