Social Media Marketing Specialist
3 days ago
Social Media & Content Specialist
As a Social Media & Content Specialist at Digital Nest, you will play a pivotal role in crafting and executing content strategies to engage and convert our audience. You will work closely with cross-functional teams, including marketing, design, and product development, to create high-quality content that aligns with our brand and resonates with our target audience.
Key Responsibilities:
- Social Media Monitoring: Keep a close eye on all company social media accounts (e.g., Facebook, Twitter, Instagram, LinkedIn) email marketing, guest posting, and partnerships, to increase brand visibility and engagement.
- Content Creation: Create a variety of content types, including blog posts, articles, social media posts, reels, website, email campaigns, infographics, videos, and more, to attract and engage our target audience. Create / Curate content ( taking photos, writing copy, designing or modifying graphics, editing videos, making reels) and proofread content for errors and inconsistencies, ensuring top-notch quality.
- Audience Research: Conduct market research and gather insights to understand our audience's needs, preferences, and pain points. Use this information to tailor content and messaging effectively.
- Analytics and Reporting: Monitor and analyze the performance of content using various analytics tools to measure engagement, conversion rates, and other key performance indicators. Use data-driven insights to refine content strategies.
- Collaboration: Work closely with the design team to create visually appealing and engaging content. Collaborate with subject matter experts to ensure accuracy and relevance in content creation.
Desired Abilities & Experience
- Bachelor's degree in Communications, Marketing, English, Journalism, or related field.
- 2+ years experience in Social Media Handling.
- 1+ years experience in content writing. Experience in the Edtech industry is a plus.
- An impeccable grasp of the English language, including idioms and current trends in slang and expressions, and excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media best practices.
- Experience in Email and WhatsApp marketing and possess an understanding of automation tools such as Buffer, Hootsuite, and HubSpot.
Hiring Process for Social Media and Content Specialist
- Round Zero with HR (20 mins): A discussion to get to know you, tell you more about us,
- Technical Round (5 hours): Point of Focus will be the quality of the content you deliver and your understanding of the social media platforms.
- Round Two with the Hiring Manager (45 mins): Discussion will be focused on company expectations, current KPIs of your role, skills and awareness of tools.
- Final Round with the CEO : (30 mins): (In Person) This round will focus on cultural fitness and market/trend awareness.
- Offer rolls out and let's build great things together
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