Social media community specialist
2 weeks ago
Role: Specialist
Title: Social Media Community Specialist
Required Experience: 6-7 years
Shift Hours:
2pm-11pm IST (4:30am- 1:30pm US EST)
Introduction:
Are you a social media aficionado with a knack for growing communities? Do you know how to build a company’s customer base and evolve brand enthusiasts into loyal advocates? If you're up for an exciting challenge, consider joining our dynamic digital marketing team in a fast-paced and innovative environment
As a Social Media Community Specialist, you'll be a key player in our social media strategy, working directly with our digital and global marketing teams. Your role will involve creating social media communities of prospects, influencers, customers, and advisors who help elevate the brand and contribute to our business success.
About Randstad Digital:
Randstad Digital is a trusted digital enablement partner that facilitates accelerated transformation for businesses by providing global talent, capacity, and solutions across specialized domains. We are a people first business; we embody the exceptional team of talent we continue to build and the value that these people deliver for our clients.
This is why it is not just about attracting the best talent; it involves shaping a culture and work environment within Randstad Digital that supports our individuals, enabling our people to flourish and reach their highest capabilities.
Responsibilities:
Responsible for fostering social media engagement, building relationships, and maintaining the integrity of online communities.
Developing and implementing social media community building initiatives to align with marketing strategies
Setup Online Reputation Management (ORM) guidelines
Evaluate and implement social listening tool to monitor branded and non-branded mentions, and improve Positive Share-of-Voice
Moderating discussions and content on social media handles
Amplify Corporate Social Responsibility (CSR) and Diversity, Equity & Inclusion (DEI) initiatives across all Randstad Digital social media communities
Develop strategy for Influencer Marketing, source key influencers, and implement social media programs that amplify Randstad Digital reach across specific influencer segments
Build brand ambassador programs and customer advocacy programs
Responding to comments and customer queries in a timely manner
Develop social media governance and monitor social presence across multiple communities and social media platforms
Coordinate with regional social media marketing teams, PR, and Communications teams to ensure brand consistency
Requirements and skills:
Proven work experience in social media community development and management
Experience launching community initiatives and programs
Ability to identify and track relevant community engagement metrics
Excellent verbal and written communication skills
Hands on experience with situational problem solving, analysis, and moderation
Ability to thrive in high-pressure situations and environments, and to self-organize and
prioritize workload
Exceptional project management skills, strong organizational and multitasking abilities, and a get-it-done attitude
Experience working remotely and across cultures, doing business globally
Preferred Qualifications:
Bachelor’s or Master’s degree in marketing, digital marketing, internet marketing, social media marketing or related field
Knowledge of online marketing, digital marketing and marketing channels
Prior experience in building and growing social media communities in technology focused roles
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