Growth Marketing Manager

6 days ago


Noida, India D&D Healthcare Full time

Company DescriptionD&D Healthcare is India's largest ventilator manufacturing company, established in 2018. Now the company with its new vertical Fiberise Fit Pvt Ltd is launching a nutraceutical supplement focused at weight management. The company aims to become India's largest weight management solution within next 2 years.Role DescriptionThis is a full-time on-site role for a Growth Marketing Manager located in Noida. The Growth Marketing Manager will be responsible for :Performance Marketing & D2C Growth- Plan, execute, and optimise paid campaigns across Meta, Google, YouTube, and quick commerce ad platforms (Blinkit, Instamart, Zepto)- Own CAC vs LTV metrics; build funnels that maximize ROI.- Drive website conversion optimization (CRO), landing page A/B testing, retargeting campaigns.- Manage and scale affiliate & referral programs.Influencer Marketing- Build and manage influencer partnerships (micro & macro fitness/nutrition creators).- Negotiate collaborations, track performance (promo codes, landing pages).- Create UGC (user-generated content) pipelines for ads and social media.- Foster community-driven growth through WhatsApp groups, Instagram lives, fitness challenges.Quick Commerce Sampling- Execute sampling campaigns via Blinkit/Instamart/Zepto.- Manage visibility packages & sponsored placements on platforms.- Work closely with platform category managers to maximize exposure.Retention & CRM- Build customer lifecycle flows: email, WhatsApp, SMS, push notifications.- Increase repeat purchases through subscription programs.- Drive loyalty via referral schemes and rewards.Analytical Reporting- Track KPIs: CAC, LTV, ROAS, conversion rates, influencer ROI.- Provide weekly reports to leadership; recommend data-driven growth experiments.Qualifications- 3–6 years of experience in growth / digital marketing for a D2C consumer brand (FMCG, nutraceuticals, or wellness preferred).- Proven track record of managing Meta/Google Ads with budgets of ₹10L+/month.- Hands-on experience with influencer marketing campaigns (both discovery & ROI tracking).- Familiarity with quick commerce advertising (Blinkit, Instamart, Zepto, Amazon).- Strong analytical mindset: ability to optimize funnels, budgets, and campaigns.- Hustler mindset: willingness to experiment, iterate fast, and own growth targets end-to-end.



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