Admissions & Marketing Manager

Location: Bangalore

Institution: Bangalore School of Design & Technology (BSDT)

Remuneration: Competitive and aligned with industry standards

Bangalore School of Design & Technology (BSDT) is a premier institution committed to fostering creativity and innovation in the field of design. With specialized programs in Interior Design, Graphic Design, UI/UX, and more, we empower students to transform their passion into impactful careers. As we scale to the next phase of growth, we are seeking a high-performing Admissions & Marketing Manager to lead our enrollment and brand-building initiatives.

As the Admissions & Marketing Manager , you will be a key part of the senior leadership team, directly driving student admissions, lead generation, and marketing strategies. You will be responsible for crafting and executing full-funnel admission campaigns — from lead generation to final enrollment — and building strong visibility for BSDT across Bangalore and beyond.

This is a hands-on role that demands strategic thinking, leadership, data fluency, and a go-getter attitude.

· Admissions Strategy & Execution :

o Own the full admissions funnel and ensure quarterly intake targets are met.

o Convert leads via CRM systems, in-person counselling, and re-engagement campaigns.

o Visit schools, host open houses, and represent BSDT at educational events and fairs.

· Marketing & Brand Growth :

o Develop and execute physical, digital, and social media marketing strategies.

o Collaborate with the performance marketing and content team to drive brand awareness and leads.

o Work with admission consultants, influencers, and strategic partners.

· Team Leadership & Collaboration :

o Lead and manage a team of telecallers, counselors, and marketing staff.

o Conduct daily huddles, review reports, and drive performance improvements.

o Provide strategic input on course positioning, messaging, and outreach efforts.

· Reporting & Analytics :

o Track key metrics such as Cost Per Lead (CPL), conversion rate, application-to-enrollment ratio.

o Analyze trends to optimize campaign strategies and resource allocation.

· Brand Representation :

o Be the face of BSDT to prospective students, parents, and institutional partners.

o Ensure brand voice and communication remain consistent and compelling across channels.

· Minimum 5 years of experience in admissions, marketing, or sales — preferably in the education sector

· Strong leadership, team management, and interpersonal communication skills

· Hands-on experience with digital marketing tools, CRMs, and lead management workflows

· Data-driven mindset with an ability to use numbers to inform decisions

· Passion for design, education, and student success

· Bachelor's degree in Business, Marketing, Education, or related field (required)

· MBA in Marketing or relevant specialization (preferred)

· Fluency in English; conversational proficiency in Kannada and/or Hindi is a plus

· Willingness to travel locally for school visits and recruitment campaigns

· Comfortable working 6 days/week during the admissions season (March–July and Dec–Feb)

· On-Season (March–July, Dec–Feb): Mon–Sat full day.

· Off-Season (Aug–Nov): Mon–Sat half day (9:30 AM–1:30 PM)

To apply, send your resume, cover letter, and any relevant portfolio of work to . Please mention Admissions & Marketing Manager in the subject line. Shortlisted candidates will be contacted for interviews.

BSDT is an equal opportunity employer and values diversity. We encourage candidates from all backgrounds to apply.