Epirco Group | Social Media Manager | west delhi

3 days ago

west delhi, India Epirco Group Full time

Role Description-

This is a full-time on-site role for a Social Media Manager located in our Delhi office. The Social Media Manager will be responsible for day-to-day tasks associated with social media marketing, communication, content strategy, social media optimization (SMO), and writing.


Qualifications-

  • Mandatory 1-2yrs of experience in Social Media Management
  • Social Media Marketing and Communication skills
  • Content Strategy and Writing skills
  • Social Media Optimization (SMO) skills
  • Excellent written and verbal communication skills
  • Should be a Canva PRO
  • Ability to work collaboratively in a team
  • Strong analytical and problem-solving skills
  • Passion for storytelling and connecting with audiences.
  • Ability to adapt strategies to changing platform algorithms and user behaviors.
  • Analytical mindset to translate data into actionable insights.


Responsibilities -

Strategy Development

  • Develop and execute social media strategies aligned with overall business goals.
  • Identify target audience preferences and trends to create a tailored content strategy.
  • Set key performance indicators (KPIs) and metrics for measuring social media campaign success.


Content Creation and Planning

  • Plan and create content calendars for consistent posting across platforms.
  • Collaborate with graphic designers and content writers to produce high-quality, engaging posts.
  • Ensure that all content adheres to brand voice, tone, and guidelines.


Campaign Management

  • Launch and manage social media campaigns to promote products, services, or events.
  • Optimize campaigns to drive engagement, reach, and conversions.
  • Conduct A/B testing for ads and organic posts to improve performance.


Community Engagement

  • Monitor and respond to comments, messages, and mentions across all platforms.
  • Foster a sense of community by engaging with followers and influencers.
  • Manage online reputation by addressing negative feedback professionally.


Analytics and Reporting

  • Track and analyze performance metrics (e.g., reach, engagement, conversions).
  • Prepare detailed reports with actionable insights for stakeholders.
  • Use analytics tools (e.g., Hootsuite, Sprout Social, or native platform insights) to refine strategies.


Platform Management

  • Maintain up-to-date knowledge of platform-specific algorithms, trends, and features (e.g., Instagram Reels, TikTok trends, LinkedIn updates).
  • Optimize profiles and pages for visibility and branding consistency.
  • Ensure social media platforms are integrated with the broader digital marketing strategy.


Collaboration

  • Work closely with marketing, content, and design teams to ensure cohesive branding.
  • Coordinate with paid media specialists for aligned organic and paid campaigns.
  • Collaborate with customer support to address inquiries or issues via social channels.


Trend Monitoring and Innovation

  • Stay informed about industry trends, competitor strategies, and new tools.
  • Experiment with emerging platforms or formats.
  • Innovate ways to enhance audience interaction and engagement.


Paid Social Media Management:

  • Create and manage paid ad campaigns across platforms like Facebook, Instagram, and LinkedIn.
  • Monitor ad performance and budget utilization.
  • Optimize targeting, bidding, and creative to maximize ROI.


Crisis Management

  • Act quickly and professionally to manage any social media crises.
  • Escalate significant issues to leadership while maintaining transparency with followers.


Compliance and Best Practices

  • Ensure all content adheres to legal and ethical guidelines.
  • Stay updated on platform-specific policies and privacy regulations (e.g., GDPR, FTC guidelines).
  • Maintain proper usage of licensed content, hashtags, and copyright regulations.


Why Join Us?

  • We are a global leader in growth consulting , driving innovative and strategic solutions for businesses across industries.
  • Our expertise spans digital transformation, operational efficiency, and creative innovation, making us a trusted partner for our clients.
  • Epirco Group encompasses multiple specialized divisions. This diversity allows employees to work on a variety of projects, fostering professional growth and skill development.
  • We embrace cutting-edge technologies and strategies to stay ahead of the curve.
  • With offices in key locations worldwide, Epirco Group provides exposure to international projects and clients, enabling a broader professional experience.
  • Our data-driven HR practices focus on productivity, efficiency, and employee well-being.
  • We recognize and reward high performers while creating a supportive environment for career advancement.
  • At Epirco, you’ll work on challenging, high-value projects that make a tangible difference for businesses.
  • Our approach to client engagement ensures that every employee’s contributions are impactful and recognized.
  • As a well-established organization, Epirco Group offers job security alongside opportunities for upward mobility within the company.
  • Collaboration is at the heart of our operations, fostering strong teamwork across departments while encouraging innovation and independent thinking.


We take pride in offering a comprehensive set of benefits that prioritize the safety, well-being, and professional growth of our employees. Below are the benefits you will receive upon joining our team:

  • Personal Accidental Death Cover
  • Total Permanent Disability Cover
  • Partial Permanent Disability Cover
  • Air Accident Death Cover
  • Golden Hour Cashless Treatment (After Accident
  • Personal Accident Insurance & Permanent Total Disability Cover
  • Clean Personal Loan Facility
  • Annual Performance-Based Bonus
  • Child’s Educational Assistance
  • Life Insurance
  • Cashless Medical Insurance


Join Epirco Group to become part of a forward-thinking, dynamic organization where your skills and efforts are recognized, rewarded, and nurtured for long-term success.


NOTE: Only candidates with prior experience in a Digital Agency, Creative Agency, or IT Company should apply.

  • To submit your application, fill out the form at this link:
  • Resumes submitted through other channels will not be accepted.

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