Senior Marketing Manager

4 hours ago

Sahibzada Ajit Singh Nagar, India Chatha Foods Limited Full time

Chatha Foods Limited Location: Corporate Office (Mohali, Punjab) Brand Design Teams (Agency), Product Management (R&D), Digital Marketing, About Chatha Foods Chatha Foods Ltd. is a leading BSE-listed food manufacturing company with over two decades of expertise in developing and producing value-added food solutions for both domestic and The company operates multiple state-of-the-art facilities, specializing in With a strong foundation in food technology, innovation, and quality systems, Chatha Foods partners with major QSR chains, retail brands, and export customers. Unit marks a strategic expansion into flatbreads, RTE rice, gravies, sauces, and frozen snacks, reinforcing the brand’s commitment to innovation, automation, and consumer-focused product The Chief Marketing Officer (CMO) will lead the marketing and brand strategy for Chatha Foods This includes B2B, private label, institutional, retail, and export markets, with a strong focus on brand creation, portfolio premiumization, and digital presence. responsible for positioning Chatha Foods as a trusted and innovative food manufacturing brand Strategic Brand Leadership  • Develop and execute a unified marketing strategy across RTC, RTE, Frozen Chicken and Veg Define the brand architecture (corporate, sub-brands, etc). • Drive consumer insights, category research, and positioning for both domestic and export Build brand equity through design, storytelling, and digital engagement. Partner with R&D and Operations to define go-to-market strategy for new launches • Manage packaging artwork, KLD development, and compliance with FSSAI and export Collaborate with Sales Heads (Domestic & Export) to drive trade marketing programs and Build distributor engagement programs, POS visibility, and B2B campaign support. • Implement category growth strategies for key accounts Digital, Communication & PR • Develop a strong digital and content marketing strategy — website, social media, influencer collaborations, and performance marketing. • Oversee corporate communication, press releases, investor-facing branding (post BSE Strengthen employer branding and CSR-related visibility. Define marketing KPIs and ROI measurement frameworks. • Lead market intelligence and competitor benchmarking. • Present monthly performance dashboards to the leadership team. Qualifications & Experience • MBA in Marketing / Brand Management from a Tier 1 or 2 institute. • 15+ years of marketing leadership experience in FMCG / Food Manufacturing / QSR / Frozen Foods sectors. • Proven track record in brand building, new product launches, and digital-led marketing. • Strong commercial acumen and experience working cross-functionally with sales, R&D, and operations teams Strategic and creative thinker with strong commercial orientation. • Data-driven and digitally savvy • Proven ability to manage agencies, design partners, and internal creative teams • Passion for food innovation and consumer engagement Brand Performance: Awareness, market share growth, brand equity score. • Digital Marketing ROI: CAC (Customer Acquisition Cost), engagement rate, lead conversion, Compensation Range • Benefits: Car/allowance, relocation support • Long-Term Incentive: Performance-linked profit share Apply Now: /

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