Senior Marketing Manager

📍 Location: Mohali / Chandigarh, India 🕖 Shift: U.S. Hours (7:00 PM – 4:00 AM IST) 💼 Type: Full-Time, On-site About the Role We’re looking for a senior, performance-focused Marketing Manager (Meta Expert) to lead and scale all paid marketing initiatives for our U.S.-based solar brand portfolio. As the marketing leader, you’ll own strategy, execution, and optimization across all paid channels — with a primary focus on Meta Ads (Facebook & Instagram). You’ll manage a high-performing team of media buyers, designers, content creators, and reputation managers to deliver measurable growth and consistent lead generation results. This role is ideal for someone who’s data-driven, creative, and hands-on — a marketer who doesn’t just delegate but dives deep into performance and strategy. Requirements Key Responsibilities - Lead and manage the entire paid marketing strategy across Meta (Facebook & Instagram). - Supervise and mentor a cross-functional marketing team of 5+ (media buyers, designers, content, and community). - Develop, execute, and scale lead generation campaigns targeting U.S. solar markets. - Design and optimize ad funnels, creatives, targeting strategies, and landing pages for maximum ROI. - Oversee daily ad spend, CPL, CTR, ROAS, and conversion tracking across multiple campaigns. - Collaborate closely with sales and leadership teams to align marketing objectives with business KPIs. - Build, maintain, and present performance dashboards and reports for executive review. - Drive continuous creative testing — new hooks, ad angles, offers, and messaging strategies. - Guide and train media buyers to improve efficiency, scalability, and performance consistency. - Work hand-in-hand with content and design teams to ensure data-backed creative execution. Skills & Qualifications - 10+ years of proven experience in digital marketing with a strong focus on Meta Ads (Facebook & Instagram). - Demonstrated success managing $50K–$200K+ monthly ad budgets. - Deep expertise in Meta Ads Manager, Pixel implementation, UTM tracking, Custom/Lookalike Audiences, and Conversion API. - Strong background in performance marketing and lead generation for U.S. markets. - Proficient in data analysis, campaign reporting, and funnel optimization. - Excellent leadership, communication, and strategic planning skills. - Experience managing and mentoring high-performing marketing teams. - Bonus: Experience in the solar, energy, or home improvement lead-generation sectors. Key Performance Indicators (KPIs) - Achieving or exceeding CPL targets across campaigns. - Weekly improvements in ad performance metrics (CTR, ROAS, conversion rate). - Maintaining lead-to-sale quality ratios within company goals. - Timely and accurate campaign reporting and data analysis. Ideal Candidate - You’re both a strategist and an executor — capable of managing a team while optimizing campaigns yourself. - You’re data-obsessed and constantly look for ways to improve performance through testing and analysis. - You understand that creative direction and analytics go hand-in-hand for success. - You’re proactive, accountable, and thrive in a fast-paced, performance-driven environment. Why Join Us - Lead marketing for a fast-growing U.S. solar brand with large-scale ad operations. - Strategic ownership — your work directly impacts company revenue and growth. - Collaborate with a creative, analytical, and ambitious team focused on results. - Competitive compensation package and opportunities for long-term growth. - Exposure to cutting-edge ad strategies, automation tools, and high-value campaigns in the U.S. market.