Senior Marketing Manager

4 days ago

Sahibzada Ajit Singh Nagar, India Lytegen Full time

We are seeking a highly skilled Marketing Manager to lead, execute, and manage marketing initiatives for our solar companies in the US and India. This role requires someone with an aggressive performance-marketing background (especially in Meta Ads — Facebook/Instagram) who can also oversee a broader marketing function — brand development, website, content, creative assets, and outsourced talent. This is a leadership-track role: you will both execute media campaigns hands-on and manage a mix of freelancers, firms, and specialists (content, graphics, video, website) to create a cohesive marketing engine that drives performance and brand strength. Requirements Key Responsibilities - Performance Marketing - Own and operate Meta Ads campaigns (Facebook/Instagram) — planning, launching, optimizing, and scaling. - Drive lead generation and sales through structured testing, data analysis, and ROI optimization. - Expand into other paid channels (Google, YouTube, LinkedIn) as needed. - Marketing Management - Oversee a small marketing team (freelancers, agencies, or in-house specialists). - Manage creative production — graphics, videos, content — ensuring consistent brand identity. - Work with web developers/designers to maintain and improve company websites and landing pages. - Align marketing strategy with business goals across both the US and India operations. - Brand & Strategy - Build and refine the brand image, messaging, and visual identity. - Develop campaign strategies for awareness, engagement, and conversion. - Ensure all marketing activities support the company’s sales objectives. Required Skills & Background - Proven expertise in Meta Ads with experience running large-scale, results-driven campaigns. - Strong background in performance marketing & lead generation (B2C or solar/renewable energy experience is a plus). - Ability to manage and coordinate multiple stakeholders — freelancers, agencies, designers, editors, content writers. - Experience in brand building, content planning, and creative direction. - Strong project management skills: organized, detail-oriented, and accountable. Excellent communication skills to work across US and India teams.

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