Marketing Manager

2 weeks ago

mumbai, India Flo Mattress Full time

Location: On-site, Mumbai Experience: 3–5 years in a D2C or digital-first brand About Flo Mattress At Flo, we’re on a mission to help every Indian unlock deep, restful sleep with high-quality, affordable mattresses and sleep solutions. We’re looking for a Marketing Manager who can take charge of growth (not performance marketing) of mattresses & beyond - driving cross-sell, referrals, retention, CRO, and partnerships that directly impact revenue. What You’ll Own 1. Cross-Selling & Retention Marketing ● Grow revenue from non-mattress products (pillows, protectors, sheets, etc.) through targeted campaigns and smart merchandising. ● Run retention and lifecycle campaigns across Email, WhatsApp, and CRM to bring customers back. ● Build automations for post-purchase, cross-sell, and win-back journeys. ● Partner with content and design to make communication sharp, relatable, and on-brand. 2. Referral & Returning Customer Growth ● Scale the Flo Referral Program - increase participation and its share of total revenue. ● Improve returning customer rates through better experiences, offers, and communication loops. ● Use data from Shopify and referral tools to identify gaps and double down on what’s working. 3. Shopify & Conversion Rate Optimization (CRO) ● Manage and update Flo’s Shopify website - from new launches and offers to experience enhancements. ● Execute CRO recommendations shared by external experts; track outcomes through Shopify analytics. ● Run A/B tests to improve product page performance, checkout flow, and overall conversion rate. 4. Strategic Projects & Partnerships ● Lead brand collaborations to unlock new customer acquisition opportunities. ● Support international expansion by helping launch Flo’s first international Shopify store. ● Execute ad-hoc experiments and report on learnings to guide future initiatives. 5. Data, Insights & Reporting ● Track all KPIs - cross-sell %, referral revenue %, returning customer rate, conversion rate, etc. ● Present insights with clear actionables to improve revenue and customer lifetime value. ● Maintain dashboards across Shopify, Google Analytics, and CRM platforms. What We’re Looking For ● 3–5 years of experience in ecommerce or growth marketing roles within a D2C brand. ● Proficiency in Shopify and CRM tools (Klaviyo, WebEngage, Clevertap, or similar). ● Strong data orientation - you make decisions based on insights, not instincts. ● Proven record in running retention, referral, or CRO-led growth initiatives. ● Excellent coordination skills and the ability to manage multiple projects simultaneously. ● Bonus: Exposure to international D2C markets or multi-store setups. Why Join Flo? ● Work on a fast-growing brand trusted by millions of customers across India. ● Directly influence the brand’s growth beyond mattresses. ● Collaborate with smart, driven people in a no-nonsense, execution-focused environment. ● Freedom to experiment, fail fast, and learn faster. ● Be part of a brand that’s redefining what great sleep feels like.

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