Retail Head – Offline Expansion

Job Title: Retail Head – Offline Expansion & Business OwnershipLocation: KolkataBrand: Vastramay – A young, creative, fast-growing ethnicwear brandExperience: 8-10 YearsCTC: ₹15–25 LPAAbout Vastramay Vastramay is one of India’s fastest-scaling ethnicwear brands, operating across D2C, major marketplaces, and a rapidly growing offline retail network. With revenues already crossing ₹100 Cr+, we are on an ambitious journey to build the H&M of Indian Ethnicwear .We are passionate, design-driven, entrepreneurial, and built for speed — and we’re looking for a leader who matches that energy.Role Overview We are seeking a dynamic Retail Head to build and lead Vastramay’s offline retail vertical end-to-end. This is a business ownership role — ideal for someone who has operated their own retail store, managed franchises, or owned full P&L responsibility in a retail environment.Your real-world retail experience matters more than fancy titles. You will work directly with the core leadership team to scale Vastramay’s national retail footprint and build robust retail operations from scratch.Key Responsibilities 1. National Store Expansion Identify and launch new Vastramay stores across IndiaManage both mall and high-street formatsOversee store setup: layouts, interiors, fixtures, branding & VM readinessBuild a scalable, repeatable blueprint to launch 20+ stores nationally2. Retail Operations Engine Develop and implement store-level SOPs and operational frameworksBuild audit systems, checklists, reporting formats, and daily monitoring toolsLead daily sales tracking, forecasting, and performance reviewsEnsure stock accuracy, inventory controls, and shrinkage prevention3. Team Building & Store Leadership Hire and manage Store Managers, Stylists, and Sales AssociatesBuild training programs for styling, product knowledge & customer handlingDrive staff productivity, incentives, discipline, and performance ownership4. Merchandising, VM & Inventory Flow Plan region-wise merchandise allocation and depth planningDefine size curves, replenishment logic & demand-based stockingLead monthly VM refresh cycles and execution excellenceImplement strategies for slow-moving stock liquidationCreate strong warehouse-to-store inventory discipline5. Customer Experience & Brand Storytelling Ensure best-in-class in-store experience consistently across storesBuild customer feedback, escalation, and resolution workflowsImplement CRM, loyalty, and retention systemsDrive brand storytelling in-store to elevate customer engagement6. P&L Ownership & Financial Management Full ownership of store profitability and cost controlsManage manpower budgets, overheads, and operational expensesTrack margins, sell-through, inventory turns & store-level contributionParticipate in monthly P&L presentations and reviews7. Festive, Wedding & Event Retail Strategy Lead festive & wedding season planning, stock forecasting & readinessDevelop high-conversion in-store activation and hyperlocal marketing plansCollaborate with marketing to bring alive festive storytelling in storesWho You Are You have run your own retail store, boutique, or franchiseOR have managed retail operations with complete P&L ownershipDeep understanding of margins, inventory risk, VM, walk-in conversion & staff performanceHands-on, street-smart, process-driven, and operationally strongThrive in fast-paced, founder-led environments with zero bureaucracyExperience in ethnicwear, fashion, menswear, womenswear, or kidswear is a strong plusKey Metrics You Will Drive Store Revenue & Conversion RateATV, ABV & UPTStore-level EBITDA & Contribution MarginStock Turnaround, Replenishment & ShrinkageStaff Productivity, Training Quality & RetentionVM Execution QualityCustomer NPS & Experience ScoreOn-time & Successful New Store LaunchesRole Highlights Work directly with the leadership teamOpportunity to build the offline retail division from the ground upHigh autonomy and decision-making ownershipRapid growth, steep learning curve, and real business responsibilityFun, creative, and high-speed execution culture