Analytics Manager
2 weeks ago
We're looking for a Head of Analytics to lead our data analytics function and drive strategic insights across the business. This is a high-impact leadership role responsible for building and scaling a data-driven culture, enabling informed decision-making, and aligning analytics with business goals.
Develop and execute performance marketing strategies across various digital channels to drive customer acquisition and revenue growth.
Build, lead, and mentor a high-performing analytics team, including data analysts, BI engineers, and data scientists
Lead the creation and management of paid campaigns across multiple platforms, ensuring alignment with business objectives and key performance indicators (KPIs).
Work closely with product, marketing, sales, finance, and operations to align analytics with business needs.
Analyze campaign performance and continuously optimize bids, targeting, creatives, and messaging to ensure maximum ROI.
Monitor and manage daily, weekly, and monthly performance reports, ensuring campaigns stay on track and meet performance goals.
Collaborate with engineering and data teams to ensure data quality, consistency, and scalability of analytics infrastructure (e.g., data warehouse, ETL pipelines, BI tools).
Conduct A/B testing and experimentation to optimize landing pages, ad creatives, and overall campaign performance.
Build and manage the marketing budget, tracking spend against performance goals and optimizing for cost-efficiency.
Keep up to date with industry trends, new advertising technologies, and best practices in digital marketing.
Drive growth initiatives through retargeting, CRM-based campaigns, and advanced segmentation strategies.
B2B SaaS experience is mandatory, with a deep understanding of SaaS sales cycles, customer lifetime value (CLV), and the need for ongoing user retention.
8 - 10 years of experience in analytics, business intelligence, or growth roles with at least 4+ years leading analytics teams in a B2B SaaS company.
~ Has handled a significant performance marketing budget.
~ Demonstrate a proven track record of achieving significant ROI from marketing budgets, consistently meeting or exceeding performance targets and KPIs.
~ In-depth knowledge of performance marketing channels, including search (Google, LinkedIn, Meta and other channels).
~ B2B SaaS marketing experience is mandatory, with a proven track record of executing and optimizing performance marketing campaigns in a B2B environment.
~ Looker, Tableau, Mode), SQL, and data modeling concepts.
~ Experience with data warehouses (Snowflake, BigQuery, Redshift) is a plus.
~ Ability to translate complex data into compelling business stories for executives and drive alignment on strategic decisions.
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