Performance marketer manager

3 days ago

Noida, India House Of Fett Full time
We are seeking a skilled and results-driven Performance Marketer with 5 years of experience in the fashion, lifestyle, and e-commerce sectors. The ideal candidate will excel at designing, executing, and optimizing marketing campaigns that drive measurable growth, enhance customer acquisition, and maximize ROI across digital platforms. This role requires a deep understanding of paid media, analytics, and consumer behavior within the fashion and lifestyle industries.
Key Responsibilities:
Campaign Management:
Plan, execute, and optimize paid marketing campaigns across platforms like Google Ads, Meta (Facebook & Instagram), Tik Tok, Pinterest, and others relevant to the fashion and lifestyle audience.
Develop data-driven strategies for new customer acquisition, engagement, and retention.
Analytics & Optimization:
Analyze campaign performance and use insights to improve ROI, CPA, and other key performance metrics.
Leverage tools like Google Analytics, Meta Ads Manager, and other analytics platforms to measure and report on performance.
Perform A/B testing on creatives, ad copies, and landing pages to optimize results.
E-commerce Integration:
Collaborate with e-commerce teams to align marketing efforts with inventory, pricing, and promotional calendars.
Implement strategies to drive traffic to product pages, improve conversion rates, and reduce cart abandonment.
Audience Targeting & Segmentation:
Develop in-depth audience personas and execute hyper-targeted campaigns tailored to specific consumer groups.
Use retargeting and lookalike audiences to re-engage customers and expand reach.
Creative Collaboration:
Work closely with the content and design teams to produce high-quality ad creatives that resonate with the target audience.
Provide insights on emerging trends and consumer preferences in the fashion and lifestyle sectors.
Budget Management:
Manage and allocate ad spend effectively across multiple channels to achieve business objectives.
Monitor and report on budget utilization and campaign cost efficiency.
Trend Analysis:
Stay updated with industry trends, competitor strategies, and platform updates to identify new opportunities for growth.
Experiment with new channels and technologies to remain ahead of market trends.
Qualifications & Skills: Bachelor's degree in Marketing, Business, or a related field.
5+ years of experience in performance marketing, particularly in the fashion, lifestyle, or e-commerce sectors.
Proven expertise in managing paid campaigns across major ad platforms (Google Ads, Meta, Tik Tok, Pinterest).
Strong analytical skills with experience using tools like Google Analytics, Data Studio, and Excel for reporting.
Hands-on experience with e-commerce platforms like Shopify, Woo Commerce, or Magento.
Creative mindset with an understanding of design aesthetics and branding in the fashion/lifestyle domain.
Excellent communication and collaboration skills.
Proficiency in audience segmentation, retargeting, and customer lifecycle marketing.

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