Growth Manager

4 weeks ago


Bangalore, India Pocket FM Full time

Role Description:

  • Performance Optimization : Use analytics to track, analyze, and optimize campaigns for maximum growth and ROI.
  • Growth Strategy : Apply first-principles thinking and structured problem-solving to design

and implement innovative growth strategies that drive user acquisition, engagement, and retention.

  • Cross-functional Leadership : Align with Product, Content, and Marketing teams to drive cohesive growth initiatives and optimize the user journey.
  • Experimentation : Lead A/B testing and performance experiments to continuously improve campaign effectiveness.
  • Agility in High Growth : Thrive in a fast-paced startup environment, adapting strategies based on real-time data.

Must-Have Skills:

  • Data-Driven Thinking : Strong ability to leverage data for decision-making and performance management.
  • Problem Solving : Ability to identify challenges and implement impactful, results-driven solutions.
  • Strategic Mindset : Clear, structured thinking to solve problems and achieve measurable growth.
  • Performance Marketing : Experience with paid campaigns on Meta platforms (Facebook/Instagram), driving user growth.

Qualifications:

  • Bachelor’s degree from a Tier-1 institute (MBA preferred).
  • 2-3 years in a growth performance marketing roles.
  • Strong understanding of digital media, tech startups, and the creative industry.
  • Proven ability to manage resources, time, and stakeholders in fast-moving environments.


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