IIFL Finance | Brand Executive | delhi

12 hours ago


delhi, India IIFL Finance Full time
Brand Strategy and Planning: Develop and implement comprehensive brand strategies to
promote IIFL Finance`s image and values, in line with the company`s overall marketing
objectives.
Marketing Campaigns: Collaborate with internal stakeholders, such as sales, product, and
operations teams to create impactful and innovative marketing campaigns that resonate
with the target audience and reinforce the brand message.
Brand Identity: Oversee the maintenance and consistency of the brand identity across all
marketing collaterals, communication materials, and digital platforms.
Market Research: Conduct market research and competitor analysis to gain insights into
consumer preferences, market trends, and identify areas for brand improvement.
Digital Marketing: Leverage digital marketing platforms, including social media, email
marketing, and online advertising, to increase brand awareness and engagement.
Content Development: Work on developing compelling and relevant content that aligns with
the brand`s tone, values, and objectives.
Brand Performance Measurement: Monitor and analyze key brand performance metrics,
report on brand KPIs, and propose adjustments to enhance brand performance.
Requirements
Educational Background: Bachelors degree in Marketing or a related field. A post-graduate
degree in marketing is a plus.
Experience: Experience (typically 5-10 years) in brand management, marketing, or related
fields, preferably in the financial services or related industry.
Creative Skills: Demonstrated ability to think creatively and develop innovative ideas for
brand promotions and marketing campaigns.
Communication: Excellent written and verbal communication skills to effectively convey
brand messages and collaborate with internal teams and external partners.
Digital Proficiency: Familiarity with digital marketing platforms, social media, and online
advertising.
Team Player: Ability to work collaboratively within a team environment and effectively
manage multiple projects and deadlines.
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