Brand Ambassador

2 months ago

Delhi Delhi, India Campari Group Full time

Date: Sep 17, 2024- Location: New Delhi, National Capital Territory, IN- Additional Location:
- Function: Marketing- Seniority Level: Associate- Employment type: Permanent- Workplace Type: On-site- Company: Campari India Private Ltd**Campari Group**

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, including Aperol, Campari, SKYY, Wild Turkey and Grand Marnier. The Group was founded in 1860 and today is the 6th largest player worldwide in the premium spirits industry. Listed on the Italian Stock Exchange, it has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Campari Group has great ambitions in Asia, and India will play an instrumental role in expanding the Group’s business in this continent.

**Campari India**

Campari India is a part of APAC region and folds into Singapore region office. The operations in India started in the year 2010 where its been through cycle differnt of business models largely working with distribution partners until when in 2019 Campari India Pvt Ltd was setup. Since then the organisation has fully dedicated leadership team across finance, supply chain, marketing, sales. India portfolio has close to 12 brands in diverse alco bev.categories. (Vodka, Gin, Tequila, Whisky, Rum, Single Malt, Bourbon, Cognac, Apertiffs). Our portfolio in India includes:
CAMPARI | APEROL | CINZANO | SKYY | BULLDOG | ESPOLON | GLENGRANT | WILD TURKEY |APPELTON ESTATE | OLD SMUGGLER | BIQUIT & DUBOCHE

**General Description of the Role**
Consumer and shopper activations help us bring our brands to life. It creates an opportunity to connect with our consumers and shoppers to enhance their experience whilst in-store and in venues. As Brand Ambassador with Campari India, you will supports the drink strategy on key brands and leads the on
- and offline training of both external and internal stake holders, for all Campari Brands, in assigned area according to our 5-year Strategic Business Plan objectives.
The Brand Ambassador is as well directly responsible for the development and activation of key brands including defining the drink strategy together with Marketing and commercial team. This includes defining strategy based on global and regional strategy, identify outlets and private consumers and approach them and execute strategy.

**Mission/Objectives**
The Brand Ambassador will build the profile of Campari brands through engaged customers, develop skills and enthusiasm with our distributors and their sales and marketing teams and facilitate trade and consumer trial of Campari brands through our key On and off Premise Accounts.
Working closely with the marketing
- and commercial team in creating content for our training tools, training and enrolment of bartenders as well as support the training and enrolment of commercial teams across the area assigned.

**Key Responsibilities and Activities**
- Working closely with the marketing team, support on premise and industry focused activation sessions and events
- Ensures POS is 100% Brand Guideline compliant and 100% fit for purpose, in sufficient quantities to achieve visibility objectives in all relevant channels
- Support in the development and execution of Consumer & Shopper activations, including point of sale,

in-store displays, sales toolkits and sampling activations, consistent with Perfect Store guidelines
- Work collaboratively with the Commercial team to ensure compiance to activation calendar objectives
- Coordinate with the distributor for stock, execution and other requirements
- Coordination with the local agency partners to execute activations
- Capture Ad-hoc opportunities in the market and plug in our brands (E.g. concerts, parties, launches etc.)
- Manage the POSM and deploy in the right outlets
- Keep inventory of all POSM and procure all locally produced POSM
- Raise “drinks” knowledge and capability within the local distributors and wholesaler network and

educate employees on Campari portfolio including product attributes, history and usage
- Support the development of face to face training module development
- Manage payments with distributor and other partners

**Experience Required**
- Significant Liquor Industry experience essential, with strong On Premise focus 5 years +
- Strong Leadership and coaching capability
- Strong relationships in On Premise
- Sales experience highly regarded

**Skills**
- Creativity
- Expertise in mixology
- Ability to create cocktail lists across all levels of the On Premise
- Ability to convey passion for our brands
- Ability to network and build strong relationships
- Brand and consumer focused
- Industry knowledge of local and interregional brands & competitors
- Awareness of local and global market and consumer trends
- Bar management acumen
- Public Speaking and presentation skills
- Training Skills

**Our commitment to Diversity & Inclusion**:

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