Content marketing manager
4 weeks ago
Content Marketing Manager Your work can move mountains. You’re passionate about growth, marketing, product and technology. You are the perfect blend of right and left brain, creative and analytical, sales and marketing. If that sounds a little like you, we’ve got a great opportunity for you. Juspay is looking for a Content Marketer for its new businesses. We would like you to produce awesome work for India and our international audience. The Growth Marketer is expected to work across several aspects of marketing – from branding and positioning to targeted outreach, campaigns, events, and communication across channels. Key roles & responsibilities are as under: Work closely with the Business Development team and the Product teams to develop product positioning and messaging, that resonates with merchants and differentiates our product Develop and manage project timelines, budgets, and resources for various marketing programs and campaigns Design & implement market specific strategies to accelerate demand generation - SEO, Paid Marketing, Lead magnets like Webinars, E-Books etc Ensure that all marketing projects are delivered on-time, within scope and budget Manage external vendors and agency partners to ensure quality deliverables and adherence to project timelines Lead post-project evaluation and analysis to measure effectiveness of marketing initiatives Own the content charter: Work with all stakeholders for building marketing communications (e.g. sales documentation, product videos, website, email campaigns & newsletters, blogs, customer case studies and whitepapers) Growth Hacking: Take a fail-fast and learn-faster approach to new products and new markets and quickly figure out ways to win big Product Evangelisation: PR / Channel Marketing / Events / Conferences Desired Qualifications & Skills: Full-time position based in Bangalore Bachelor’s or Master’s in marketing or related discipline 1-3 years of product marketing experience, preferably in an Enterprise Saa S industry Foundational marketing and campaign management experience Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to take product adoption to exceptional heights Excellent written and verbal communication skills Ability to carve out actionable, data-driven insights to shape product and marketing strategy Metrics-driven and analytical; proven ability to prioritize, drive, and achieve results through self and others Ability to execute strategies through internal and external stakeholders, while maintaining a high bar on quality of execution Ability to flex with business needs: copywriting, optimizing onboarding conversions, content strategies, email/push, distribution activities Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced, professional environment About Juspay Juspay is India's foremost payments software platform. Its platform is India’s Payment Operating System. We interconnect merchants and marketplaces with banks, card networks, acquirers, lenders, BNPL providers, payment gateways, aggregators, and processors, with a singular focus on making the purchase experience effortless and more personal. Juspay's technology is embedded in over 300 Mn+ devices, 1 Bn+ Apps and and powers 11 M+ transactions daily processing over $60 Bn annually across sectors like e-commerce, telecom, consumer services, BFSI, entertainment, games etc. We've been building Juspay since 2012 and are trusted by marketplaces including Amazon, Jio, Ola, Swiggy, Flipkart, Tata Digital, and more. We're excited to be growing a team as diverse and creative as the millions of people we reach, and a company where everyone can thrive. Juspay - Culture At Juspay, we care a great deal about the team, people and culture. The quality bar is high but we embrace diversity quite well. We also love young talents as they are bold, creative and energetic - Our average employee age is 25 We give people their space and appreciate and support them in grooming their talent, interests and skills. Enabling people for learning and growth is one of the top priorities for the core leadership team. We have a flat org structure. The teams are loosely coupled but tightly aligned to our org vision and goals. Forget about ‘micromanagement’ as there is very little management in the first place. However, people are empowered, challenged and encouraged to go out of their comfort zone. If you get inspired by the work you do and put your 100% mind and heart into it, Juspay is probably the right place for you - Else, best to skip it. Most of the folks in the company love technology, problem solving, making a big impact and community contribution. There is also a high value placed on product design / aesthetics and doing things around delightful customer experiences. Juspay - Core Values 01 MAXIMIZE VALUE CREATION Create value from nothing. Do more with less. Do the right thing. 02 ENABLE PEOPLE FOR 10 X Help people develop their true potential. Develop a depth-seeking culture. 03 TAKE BIG, COURAGEOUS MOVES ..in the right direction. Don’t be afraid of the unknown. De-risk & take big jumps. 04 CODE + DESIGN BUILDING BLOCKS Build solid, lasting frameworks in both - code & ux. Digital wave has just begun 05 UNIFY : BRING ORDER TO CHAOS Think up from first principles. Codify. Integrate. Abstract out. Do the basics. Focus. 06 OPEN UP & BREAK STALE RIGIDITY Be curious about adjacent possibilities. Adopt a ‘Play’ mindset & challenge assumptions. 07 HARMONIZE ..chaos and Order. Be striving towards the greater good. Balance ideal and practical.
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