Content Marketing Manager

4 weeks ago

Bangalore, India Rotimatic Full time

Position: Content Marketing Manager

Location: Sarjapura, Bengaluru, KA

Work type: On-Site

Website:

About Us:

Rotimatic is the world’s first and only fully automated, IoT and AI enabled kitchen robot that measures, kneads, rolls, cooks and puffs perfectly round flatbreads, every single time. It takes away the hassle of making flatbreads with hands and allows users to get creative without compromising on health. As the creator of the world’s first fully automated roti-making machine, we empower millions of households globally to enjoy fresh, homemade meals effortlessly.

Rotimatic has already touched lives of 100,000+ happy families around the world and has been instrumental in reversing unhealthy eating habits, one roti at a time. Rotimatic is transforming home kitchens and revolutionizing the kitchen robotics segment.

Role Summary:

We are seeking an experienced and versatile Content Marketing Manager to join our marketing team at Rotimatic. As a pivotal member of our team, you will spearhead the development and execution of content strategies that elevate our brand and drive engagement. Your primary focus will be on leveraging your exceptional writing skills to craft compelling content across various platforms, ensuring that our messaging resonates with our target audience and effectively communicates our brand story.

Role and Responsibilities

As the Content Marketing Manager, you will:

Develop a Comprehensive Content Strategy: Design and execute a content roadmap that aligns with Rotimatic’s brand values, marketing goals, and customer journey stages. Content Creation and Curation: Increase engagement through content strategy, and oversee the creation of high-quality content, including blogs, videos, infographics, and user stories, that resonate with diverse audiences across multiple platforms. (website, social media, blogs, email, video, ads, etc)

Lead Brand Storytelling: Craft compelling narratives that highlight Rotimatic’s innovation, customer stories, and global impact, reinforcing the brand’s thought leadership in AI and food tech. Team Leadership: Manage and mentor a team of content creators, writers, and freelancers. Ensure deadlines are met and content meets brand standards. SEO and Performance Optimization: Implement SEO best practices to maximize organic reach and ensure content drives measurable results, such as traffic, engagement, and conversions. Cross-Channel Campaigns: Strategically repurpose and distribute content across channels such as social media, email, website, and paid media to ensure consistent brand messaging. Collaborate with Teams: Work closely with product, marketing, and sales teams to align content initiatives with business objectives and product launches. Measure and Analyze Performance: Track content performance using analytics tools (Google Analytics, SEMrush, HubSpot, etc.) and optimize strategies based on data insights. Stay Updated on Trends: Keep a pulse on industry trends, competitor activities, and emerging content formats to ensure Rotimatic remains ahead of the curve.

Qualifications

  • 8–12 years of experience in content marketing, strategy, or related roles, preferably in consumer tech, D2C, or food tech industries.
  • Exceptional storytelling and writing skills, with an eye for detail and creativity, being an engagement enabler is a must.
  • Proven ability to develop and execute successful content campaigns that drive business outcomes.
  • Strong understanding of SEO, content performance metrics, and analytics tools.
  • Experience managing cross-functional teams and collaborating across departments.
  • Ability to multitask, prioritize, and thrive in a fast-paced, growth-oriented environment.
  • Passion for food technology, innovation, and connecting with a global audience.

Why Join Rotimatic?

1. Revolutionize the Future of Food Tech:

Be part of a cutting-edge AI food tech company that is redefining the way the world eats, creating convenience without compromising health.

2. Innovation at the Core:

Work with a passionate and talented team that values creativity, experimentation, and pushing the boundaries of what’s possible.

3. Global Impact:

Rotimatic has a global customer base and continues to expand, offering you the chance to contribute to a product that changes lives around the world.

4. Collaborative Culture:

Join a supportive and collaborative work environment that encourages ownership, innovation, and a balance between work and life.

5. Professional and Personal Growth

Skill Development: Leading growth in a D2C tech company provides hands-on experience in cutting-edge marketing techniques, analytics, and growth hacking.

Entrepreneurial Exposure: Joining a high-growth, innovative company like Rotimatic offers you the entrepreneurial experience of scaling a business, a career milestone that prepares you for future leadership roles.

6. Opportunity to Work with Visionary Leadership

Founder-Led Collaboration: Work closely with the co-founders and leadership team to align growth strategies with the company’s long-term vision, gaining insights into high-level decision-making.

Strategic Influence: This role isn’t just about execution—you’ll be a strategic partner shaping Rotimatic’s future in an innovative industry.

Interview Processes:

HR Evaluation Round

Evaluation Test

Interview with the Marketing Head

Case Study

Interview with the Founder – F2F

Offer Stage

Interview Timeline: 10-15 days

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