Growth Specialist

We’re on the hunt for a Senior Specialist – SEO + SEM who lives and breathes performance marketing. You’ll own end-to-end growth strategy across search channels, leading data-driven decision-making, optimization, and execution. This is a hybrid role where strategic thinking meets hands-on campaign management — perfect for someone who can zoom out for the vision and zoom in for the details.As a key part of our performance marketing squad, you’ll drive measurable results for our clients, lead specialists, and translate complex data into actionable insights that fuel growth and ROI.Core ResponsibilitiesDomain Ownership- Lead holistic full-funnel strategies across SEO and SEM — from awareness to conversion — leveraging audience insights, media mix modeling, and conversion data.- Conduct in-depth channel and funnel audits, identifying gaps in keyword targeting, ad relevance, content architecture, and conversion journeys.- Develop and forecast KPIs using predictive modeling and trend analysis to inform tactical planning and budget allocation.- Collaborate with Analysts and Specialists to execute A/B tests, improve Quality Scores, reduce CPA, and maximize ROAS.- Partner with creative and analytics teams to align messaging, content optimization, and landing page UX with performance goals.Client Partnership- Lead QBRs (Quarterly Business Reviews) — present actionable insights, performance narratives, and forward-looking optimization roadmaps.- Develop monthly performance roadmaps translating business objectives into measurable digital KPIs and tactical executions.- Craft upsell and cross-sell pitches rooted in data insights, performance trends, and incremental revenue opportunities.- Serve as the strategic point of contact for clients, ensuring proactive communication, performance transparency, and value delivery.Team Leadership- Mentor and lead a team of 3 Digital Specialists, setting weekly sprint goals, reviewing outputs, and fostering a culture of experimentation and continuous improvement.- Run sprint and performance review meetings, ensuring alignment between strategy, execution, and optimization loops.- Champion new tools, automation workflows, and AI-driven insights across the team to elevate operational efficiency.Required Skills & Experience- 4–7 years of hands-on experience in Performance Marketing / Search Marketing within a fast-paced digital agency.- Proven track record managing SEO + SEM campaigns across Google Ads, Microsoft Ads, Meta (advantage), and YouTube.- Expertise in keyword strategy, bid management, audience segmentation, and conversion rate optimization (CRO).- Deep understanding of GA4, Search Console, Tag Manager, Data Studio (Looker), SEMrush, Ahrefs, and Google Ads Editor.- Solid grasp of automation, attribution modeling, funnel tracking, and data visualization.- Strong analytical mindset — able to translate data signals into strategy shifts that drive ROI.- Excellent stakeholder management and client presentation skills.Nice-to-Haves- Experience with programmatic buying, remarketing, or feed-based optimization.- Exposure to AI-driven search automation tools (e.g., Performance Max, Smart Bidding, ChatGPT workflows).- Familiarity with content clustering, LLM SEO, E-E-A-T frameworks, and intent mapping for advanced SEO strategy.Why Join Us- Work with category-leading brands across industries.- Be part of a data-obsessed, growth-driven agency culture where ideas and outcomes matter.- Continuous upskilling via access to certifications, beta programs, and cross-channel learning.- A culture that celebrates autonomy, curiosity, and performance excellence.