Brand Executive

2 months ago

mumbai, India Asymmetrique Full time
We have an opening for a Sr .Brand Executive only for the Mumbai location.
Details are mentioned below:
1. Experience: 2+ years experience in digital agency
2. Salary: As per industry standards
3. Preferably to have experience in the brands of BFSI & B2B
4 Location: Mumbai (Onsite)
Job Description
Key Responsibility:
The Executive’s key responsibility is to cater to and manage the online voice of an organization to build brand awareness within the online community.
Planning:
1) The Executive must be aware of the latest social media best practices and should be able to tie them down to what their respective brand stands for.
2) They must be aware of what the community is looking for on social media and how they can push the brand in delivering the same to their audience.
3) Setting and implementing social media and communication campaigns to align with marketing strategies.
4) Manage and oversee social media day-to-day work done by the executives on the brands as well as plan monthly strategies that will align with the overall objective of the brand
5) The Executive must be aware of what the community is looking for on social media and help the brands
6) Create a content calendar, weekly/ monthly along with the copy and social media executive.
Coordination:
1) The Executive is responsible for managing and handling communications in two directions i.e organic social media as well as third-party communication eg; PR, influencer management, etc.
2) The Executive must have hands-on experience in dealing with multiple brands at the same time, hence attention to detail and the ability to multitask play an important part in the job role.
3) Work in a multidisciplinary team with copywriters, and designers and collaborate with marketing, sales, and product development team.
4) Work closely with the SM analyst as well as the media team on how to push organic SM and other activities to perform better
5) Keep track of import brand KPIs along the above-mentioned teams and take relevant actions based on the insights discovered.

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