
Sales/marketing manager
2 days ago
The Marketing Manager will be the custodian of Therapy’s brand presence both online and offline. This role will also involve building and mentoring a small team to scale Therapy’s marketing efforts.
Social Media & Digital
Own Therapy’s voice across Instagram, WhatsApp, YouTube, and emerging platforms.
Build and manage monthly content calendars with a balance of reels, memes, interactive stories, and vibe-setting posts.
Strategize and run paid ad campaigns (Meta, Google) with measurable ROI.
Ensure consistency of brand voice across digital assets.
Build, lead, and mentor a small marketing team (social media execs, designers, interns).
Foster a creative, fun, and high-performance culture within the team.
Online & Offline Collaterals
Oversee creation of digital collaterals : social media creatives, ads, newsletters, WhatsApp creatives, influencer kits.
Manage offline collaterals : posters, tent cards, table games, menus, event branding, and in-outlet branding materials.
Work with design partners to ensure collaterals are fresh, on-brand, and campaign-ready.
Community, PR & Events
Plan and promote weekly/monthly events and on-ground activations that boost weekday and afternoon sales.
Partner with breweries and F&B brands for co-branded campaigns.
Brand Building & Growth
Spot and leverage cultural/seasonal moments to stay top-of-mind.
Data & Reporting
Optimize campaigns based on performance metrics.
3 years of experience in digital & offline marketing (F&B/hospitality preferred).
~ Proven experience handling social media strategy and execution end-to-end.
~ Proficiency in Meta Ads, Google Ads, and analytics.
~ Eye for design and creative storytelling.
~ Network with PR, influencers, and F&B industry contacts is a plus.
Lead marketing for one of Mumbai’s most exciting nightlife & café-bar brands.
Be part of a fast-scaling brand with multiple outlets coming up.
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