Sales/marketing manager

2 days ago


Mumbai, India Therapy Cocktail Bar Full time
Therapy isn’t just a bar — it’s a hangout. With arcade games, gamified tables, quirky cocktails, all-day 1+1 offers on weekdays, and karaoke Sundays, we’re redefining how young India spends its evenings. We’ve built Therapy to be a playful, interactive space where people come to celebrate, cope, or just be. Now, we’re looking for a  Marketing Manager to fuel the next stage of growth as we expand across Mumbai.
The Marketing Manager will be the  custodian of Therapy’s brand presence both online and offline. This role will also involve  building and mentoring a small team to scale Therapy’s marketing efforts.

Social Media & Digital
Own Therapy’s voice across Instagram, WhatsApp, YouTube, and emerging platforms.
Build and manage monthly content calendars with a balance of reels, memes, interactive stories, and vibe-setting posts.
Strategize and run paid ad campaigns (Meta, Google) with measurable ROI.
Ensure consistency of brand voice across digital assets.
Build, lead, and mentor a small marketing team (social media execs, designers, interns).
Foster a creative, fun, and high-performance culture within the team.
Online & Offline Collaterals
Oversee creation of  digital collaterals : social media creatives, ads, newsletters, WhatsApp creatives, influencer kits.
Manage  offline collaterals : posters, tent cards, table games, menus, event branding, and in-outlet branding materials.
Work with design partners to ensure collaterals are fresh, on-brand, and campaign-ready.
Community, PR & Events
Plan and promote weekly/monthly events and on-ground activations that boost weekday and afternoon sales.
Partner with breweries and F&B brands for co-branded campaigns.
Brand Building & Growth
Spot and leverage cultural/seasonal moments to stay top-of-mind.
Data & Reporting
Optimize campaigns based on performance metrics.

3 years of experience in digital & offline marketing (F&B/hospitality preferred).
~ Proven experience handling social media strategy and execution end-to-end.
~ Proficiency in Meta Ads, Google Ads, and analytics.
~ Eye for design and creative storytelling.
~ Network with PR, influencers, and F&B industry contacts is a plus.

Lead marketing for one of Mumbai’s most exciting nightlife & café-bar brands.
Be part of a fast-scaling brand with multiple outlets coming up.

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