Performance Marketing Manager

7 days ago

haryana, India VLCC School Of Beauty Full time

Job Description: Performance Marketing Manager Department: Marketing – VLCC School of Beauty Location: VLCC Corporate Office, Sector 63, Gurgaon Role Type: Individual Contributor (IC); 100% WFO Role Overview VLCC School of Beauty is looking for a data-driven Performance Marketing Manager with strong hands-on expertise in Meta Ads and Google Ads to scale high-quality lead acquisition for India’s leading beauty & wellness education brand. This role demands someone who can run campaigns directly , own budgets, optimize the entire funnel, and work closely with agencies, CRM teams, and creative teams to deliver monthly lead and conversion targets. Key Responsibilities (KRAs) 1. Campaign Management (Execution + Optimization) Set up, manage & optimize Google and Meta campaigns end-to-end. Monitor pacing, bidding, audience performance, and quality metrics daily. Ensure consistent delivery of high-quality leads at target CPL. 2. Agency & Partner Management Collaborate with the performance agency on strategy, execution, and troubleshooting. Review weekly plans, challenge recommendations, and ensure high-quality output. 3. Budget & Performance Ownership Own monthly digital media budgets across platforms. Improve ROI while maintaining optimal CPL and conversion benchmarks. 4. Funnel Tracking & Lead Journey Optimization Track full funnel: Awareness → Consideration → Conversion → Admission. Identify drop-offs and recommend fixes to improve lead-to-admission conversion. Work with CRM/automation teams on nurturing journeys (Email/SMS/WhatsApp). 5. Analytics & Reporting Build weekly and monthly dashboards for performance tracking. Analyse CTR, CVR, CPL, ROAS, lead quality & cost efficiency. Present insights and recommendations to leadership. 6. Landing Page & Creative Optimization Provide data-led inputs to improve messaging, creatives & landing pages. Run A/B tests across ads, audiences & LPs to optimize performance. 7. Additional Platform Support Occasionally manage 3rd-party platforms (Shiksha, Sulekha, Collegedunia). Evaluate new paid channels for incremental scale. Eligibility Criteria Experience 4–6 years of hands-on performance marketing experience. MUST have executed campaigns directly within Google & Meta dashboards. Experience in lead-gen focused industries — education preferred. Education Bachelor’s degree in Marketing, Business, Analytics, or related fields. Google/META certifications are a strong advantage. Must-Have Skills Deep expertise in Google Ads: Search, Display, Performance Max Proficiency in Meta Ads Manager Strong audience strategy & media planning skills Conversion tracking, attribution, UTM & tag understanding Strong analytical skills + Excel & dashboarding Ability to optimize for ROI , not just CPL Experience running A/B tests and experiments

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