Senior Digital Marketing Analyst

4 days ago

Hyderabad, India Rabbit Digital Branding Solutions Full time

Qualification: MBA (Marketing/Analytics/Business Strategy preferred) Experience: 3–6 years in Digital Marketing / Performance Marketing / Marketing Analytics   We are looking for a dynamic Business Analyst – Digital Marketing who can act as the strategic growth partner for our clients. The candidate will combine analytical skills with business acumen to scale client businesses through data-driven marketing insights, campaign optimisation, and cross-platform strategies.   Campaign Analysis & Optimisation # Study current and historical campaigns across Google Ads, Meta Ads, and Q-commerce platforms like Zepto, Blinkit, Instamart etc. # Provide daily optimisation insights on spends, ROAS, CTR, CPC, CPA, ATC, Orders, and other KPIs. # Benchmark campaign performance against industry standards. Strategic Planning & Brand Understanding # Understand the brand’s objectives, target group, markets, and focus products / services. # Identify which products/services to prioritise based on infrastructure, stocks, performance, and inventory focus. Marketing Funnel & Automation # Design and track marketing automation funnels (awareness → consideration → conversion → loyalty). # Propose and plan media extensions into OTT platforms, news portals, and regional channels. # Create media mix strategies balancing performance marketing with awareness-driven platforms. Translate raw campaign data into business insights for scaling revenue. # Highlight risks, opportunities, and recommend budget reallocations.     Strong knowledge of Google Ads, Meta Ads, and Programmatic platforms. # Understanding of Q-commerce advertising dashboards (Zepto, Blinkit, Big Basket, Instamart). # Proficiency in Excel / Google Sheets / BI Tools (pivot tables, dashboards, ROAS analysis). # Solid grasp of consumer behaviour analytics and seasonal demand planning. # Knowledge of OTT, display, and affiliate marketing. # Ability to work with creative teams to align insights with messaging.   Ownership mindset: treat client business growth as your own. # Exposure to multiple industries and fast-growing brands. # A performance-driven culture with room for innovation.

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