Social Media Marketing Manager

7 hours ago

Mumbai, Maharashtra, India Expansion Desk Part time

Expansion Desk is hiring Social Media Marketing Manager (WFH - Part Time)

Experience: 5 years or more

Timings: 7:00pm to 11:30pm IST 

Schedule: Monday to Friday

Location: Remote (Work From Home)

Salary: - INR 25,000 Per Month

Language: Full Professional English Proficiency 

Workspace: Required Fast Working Laptop/Internet & Undistracted Workspace

Overview

The Social Media Marketing Manager is responsible for developing, implementing, and managing

social media strategies for multiple agency client accounts to enhance brand awareness,

engage audiences, and achieve client-specific business objectives. This role involves

creating tailored content, analyzing performance metrics, managing client relationships,

creating reports and analysis to clients, and participating in client meetings to ensure

alignment with their goals.

Key Responsibilities


• Strategy Development: Design and execute customized social media strategies

and content calendars for each client, aligning with their unique goals, such as

brand visibility, audience engagement, or lead generation.


• Content Creation: Develop, curate, and schedule high-quality content (text,

images, videos, and other media) tailored to each client's brand voice and target

audience across platforms like X, Instagram, LinkedIn, Facebook, TikTok, and

others.


• Platform Management: Oversee and manage multiple client social media

accounts, ensuring timely, relevant, and brand-consistent posts.


• Audience Engagement: Monitor and respond to comments, messages, and

mentions on client accounts to foster community engagement and build

relationships with their audiences.


• Analytics and Reporting: Track and analyze key performance metrics (e.g.,

engagement rates, reach, impressions, conversions) using tools like Google

Analytics, Hootsuite, or platform-specific insights, and prepare detailed, client-

facing reports with actionable insights and recommendations.


• Client Management: Serve as the primary point of contact for assigned client

accounts, maintaining regular communication to understand their needs, provide

updates, and ensure satisfaction.


• Client Meetings: Participate in and occasionally lead client meetings to present

strategies, campaign results, and performance reports, while addressing client

feedback and aligning on future plans.

Campaign Management: Plan and execute social media campaigns for clients,

including paid advertising, influencer partnerships, and promotional initiatives, to

drive traffic and meet client objectives.


• Trend Monitoring: Stay updated on social media trends, tools, and best practices

to provide innovative solutions and maintain a competitive edge for clients.


• Collaboration: Work closely with agency teams (e.g., digital marketing, creative,

and

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