Performance Marketing Manager

6 days ago

south west delhi, India Saffron Tech Pvt Ltd Full time

Job Title: Performance Marketing Manager (Meta Ads Preferred) Location: Ghitorni – South Delhi | Full-time Working Days: 5 (Saturday & Sunday Off) About Saffron Edge: Saffron Edge is a high-performance digital marketing company delivering measurable results for ambitious brands. With deep expertise across the entire digital marketing ecosystem, we help businesses scale through advanced SEO, ABM, Paid Marketing, Social Media, and Marketing Automation. As we continue to grow, we are seeking a Performance Marketing Manager who can take ownership of paid campaign execution, team coordination, and end-to-end performance optimization. This role is ideal for someone who thrives in a fast-paced environment and is passionate about scaling Meta Ads and multi-channel paid campaigns. Role Summary: The Performance Marketing Manager will oversee planning, execution, optimization, and reporting of paid campaigns—primarily Meta Ads (Facebook/Instagram) and also Google Ads, LinkedIn Ads, and other paid platforms . The role requires a strong ROI-driven mindset, advanced analytical skills, and proven hands-on experience in scaling paid performance campaigns. Key Responsibilities: Meta Ads (Primary Focus) Plan, deploy, and optimize Meta Ads campaigns for lead generation, conversions, and remarketing. Develop detailed audience segmentation, creative strategy, and funnel optimization. Conduct continuous A/B testing on creatives, audiences, and placements. Multi-Channel Performance Marketing Launch and optimize Google Ads (Search, Display, Performance Max), LinkedIn Ads, and Reddit Ads. Build full-funnel paid marketing strategies across channels. Ensure accurate conversion tracking via GA, GSC, pixel, UTM, and GTM setup. Data & Analytics Monitor daily budgets, bids, pacing, CPA, ROAS, and performance metrics. Prepare weekly/monthly performance reports with insights and optimization plans. Identify opportunities for scale, reduce inefficiencies, and improve cost-efficiency. Collaboration & Leadership Work closely with content, design, and development teams to strengthen ad creatives and landing pages. Collaborate with the SEO and ABM teams to align paid and organic strategy. Recommend performance-driven improvements across campaign funnels. Knowledge & Experience: 3–5 years of proven experience in performance marketing. Strong expertise in Meta Ads (must-have) with successful scaling case studies. Skilled in Google Ads, LinkedIn Ads, and/or Reddit ads. Hands-on experience with A/B testing, remarketing funnels, and CRO. Proficiency in analytics tools (GA, GTM, GSC, Ads Manager dashboards). Key Skills: Meta Ads strategy (primary) Campaign Optimization & Audience Targeting Funnel Building & CRO Budget & Bid Management Data Analytics & Insights Strong Communication & Reporting Problem-solving and real-time troubleshooting Attitude & Approach: ROI-driven with accountability for measurable results Experimental mindset—curious, proactive, and data-led Ability to handle multiple campaigns simultaneously Strong ownership and execution-focused mindset Benefits: 5 Days Working (Sat & Sun Off) Flexible working hours Health Insurance Opportunity to work with global brands and large-scale budgets Growth-focused work culture with leadership exposure Thanks

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