Pepsales AI | Product Marketing

2 days ago

bangalore, India Pepsales AI Full time

Founding B2B Product Marketer - JD


About Pepsales: 

Pepsales (Multiplicity Technologies Inc, US-incorporated) is an AI SaaS Sales Platform. Our product helps US-based B2B Tech Companies improve their GTM (Go-to-market) effectiveness and efficiency.  Pepsales has successfully secured $1.1 million in pre-seed funding, led by Chiratae Ventures, with support from angel investors across the Bay Area and key players in India's startup ecosystem.   

Company Website:


About Founders: 

Ajay Singh (Co-founder and CEO) has 17 years of GTM and Product Leadership experience in India and the US. Ajay is an alumnus of Michigan State University, ISB, and IIT Roorkee. 

LinkedIn:

  

Abhinandan Sahgal (Co-founder and CTO) has 14 years of Engineering and Product Leadership experience. Abhinandan joined as Founding Engineer and exited as Senior Director - Engineering & Architecture from Tekion Corp in 8 years with multiple patents. Tekion is a $4Bn US-based B2B SaaS started by Ex-CIO of Tesla.

LinkedIn:


Location: HSR, Bangalore (Office) 


Responsibilities: 


As a Product Marketer, you’ll play a crucial role in developing and executing comprehensive marketing strategies to drive product awareness, adoption, and revenue growth. You will collaborate closely with Founders, as well as teams across product, engineering, sales, and customer success, to shape positioning, messaging, and value propositions that resonate with our target customers.


Your responsibilities will include, but are not limited to

  • Develop and execute comprehensive product marketing strategies to drive awareness, adoption, and revenue growth for our products.
  • Collaborate with Founders and product, engineering, sales, and customer success to define positioning, messaging, and value proposition that resonate with target customers.
  • Craft compelling and persuasive marketing content, including product messaging, website copy, blog posts, whitepapers, battle cards, case studies, and enablement materials.
  • Collaborate with customers and influencers to conduct webinars, videos, and thought leadership articles. 
  • Create and manage the launch process for new products and features, ensuring successful go-to-market plans, including messaging, sales enablement, and customer communication.
  • Become the go-to person for all things product and influence the marketing strategy at large with product specifics and nuances.
  • Craft compelling messages across marketing channels (landing pages, ad campaigns).


Qualifications: 

  • Proven experience (2+ years) in product marketing, for a B2B SaaS/Tech company.
  • Understanding of the Sales Tech ecosystem, customer behavior & lifecycle, and competitive landscape is preferred.
  • Exceptional written and verbal communication skills, with the ability to distill complex concepts into clear and compelling messaging.
  • Creative thinker with the ability to generate innovative ideas for marketing campaigns and strategies.
  • Collaborative team player who can work effectively across departments and levels of the organization.
  • Self-starter with a proactive and results-oriented approach to working in a dynamic environment
  • A portfolio showcasing previous successful product marketing campaigns and materials is a plus.

What We Offer:


  • Day 0 startup experience
  • Opportunity to learn from Founders who are senior leaders with GTM, Product, and Tech expertise
  • US market experience. You would be marketing to CROs, Sales Leaders, and seasoned sales folks in Top B2B SaaS companies.
  • Unlimited potential to grow your career as a Marketing Leader in the AI space. 


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