Living Things | B2B SaaS Marketeer | mumbai
4 weeks ago
Key Responsibilities
Demand Generation & Lead Acquisition
Develop and execute multi-channel marketing campaigns to generate high-quality leads.
Optimize digital marketing efforts, including SEO, SEM, email marketing, and paid social campaigns.
Design account-based marketing (ABM) strategies to target enterprise customers.
Content Marketing
Create and manage high-value content, including blogs, case studies, whitepapers, eBooks, and video content, tailored to different stages of the buyer journey.
Collaborate with product and sales teams to produce customer-centric materials like demos, tutorials, and FAQs.
Marketing Automation & CRM
Leverage marketing automation tools (e.g., HubSpot, Marketo) to nurture leads, create workflows, and measure performance.
Work closely with the sales team to ensure effective lead handoff and alignment on goals.
Campaign Analytics & Optimization
Monitor campaign performance metrics (MQLs, SQLs, CAC, CLV, conversion rates) and report ROI.
Use analytics tools (e.g., Google Analytics, Mixpanel) to identify trends and improve marketing strategies.
Customer Engagement & Retention
Partner with customer success teams to implement retention campaigns and gather feedback.
Identify upselling and cross-selling opportunities through targeted marketing efforts.
- Bachelor’s degree in Technology/Marketing Plus MBA from Tier1 College is Mandatory
- 7+ years of experience in B2B SaaS marketing.
- Proficiency with tools such as HubSpot, Salesforce, Google Ads, SEMrush, or similar platforms.
- Proven track record in lead generation, ABM, and content marketing.
- Strong analytical skills and ability to interpret data to make informed decisions.
- Excellent written and verbal communication skills.
- Experience in collaborating with cross-functional teams like sales, product, and customer success.
- Knowledge of sustainability practices (e.g., BRSR reporting) is a plus.
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Living Things | B2B SaaS Marketeer | mumbai
2 weeks ago
Mumbai, India Living Things Full timeThis role is specifically for our Utility Bill Analytics Vertical.Key ResponsibilitiesDemand Generation & Lead AcquisitionDevelop and execute multi-channel marketing campaigns to generate high-quality leads.Optimize digital marketing efforts, including SEO, SEM, email marketing, and paid social campaigns.Design account-based marketing (ABM) strategies to...
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Living Things | B2B SaaS Marketeer | mumbai
2 weeks ago
Mumbai, India Living Things Full timeThis role is specifically for our Utility Bill Analytics Vertical.Key ResponsibilitiesDemand Generation & Lead AcquisitionDevelop and execute multi-channel marketing campaigns to generate high-quality leads.Optimize digital marketing efforts, including SEO, SEM, email marketing, and paid social campaigns.Design account-based marketing (ABM) strategies to...
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Living Things | B2B SaaS Marketeer | mumbai
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mumbai, India Living Things Full timeThis role is specifically for our Utility Bill Analytics Vertical.Key ResponsibilitiesDemand Generation & Lead AcquisitionDevelop and execute multi-channel marketing campaigns to generate high-quality leads.Optimize digital marketing efforts, including SEO, SEM, email marketing, and paid social campaigns.Design account-based marketing (ABM) strategies to...
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Living Things | B2B SaaS Marketeer | mumbai
4 weeks ago
mumbai, India Living Things Full timeThis role is specifically for our Utility Bill Analytics Vertical.Key Responsibilities Demand Generation & Lead Acquisition Develop and execute multi-channel marketing campaigns to generate high-quality leads. Optimize digital marketing efforts, including SEO, SEM, email marketing, and paid social campaigns. Design account-based marketing (ABM) strategies...
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