Senior Manager – Growth Marketing

1 day ago

Bengaluru, India Navi Full time

Location: BangaloreAbout the TeamThe Marketing and Growth team at Navi drives user acquisition and retention by building a strong brand presence and executing data-driven campaigns. They work cross-functionally with business, product, and analytics teams to expand the customer base and increase revenue. The team drives growth through targeted messaging, performance marketing, strategic partnerships, effective use of social media, impactful brand campaigns, and storytelling to build loyalty.What We Expect From YouResponsibilities:- Growth hacking and Strategic thinking: First principles thinking to develop and execute comprehensive growth strategies with transformative potential for Navi’s core businesses. Design GTM of new products/features launches. Experiment with innovative approaches to unlock new growth levers- Ownership: Drive and own growth goals for Navi’s businesses. Increase Users/Transactions/ AUM as well as positively impact customer experience- Team management: Lead and mentor a high performing team of growth managers- Customer Lifecycle Management: Drive Acquisition, Retention and Reactivation charters. Lead efforts to acquire new users through channels like paid advertising (Google, Meta, Affiliates), content marketing, partnerships, and referrals. Own the success of outbound channels (PNs, Email, SMS, RCS, WhatsApp, In-app widgets) and other retention initiatives- Stakeholder management: Work closely with Analytics team to take data-driven decisions, with Design and Brand team to create high impact creatives, with Product and Business teams for GTM of new products/features launches and drive alignment on growth objectives- Data backed approach: Analyze customer data and feedback to identify opportunities for improving customer satisfaction and engagement. Be the voice of the customer in the roomKey skills required:Must Have:- 7+ years experience across Growth marketing, Customer Lifecycle Management, Business, or Product roles with a very good grasp on analytics, customer understanding & content- Growth-first thinking with a focus on achieving strategic objectives. Track record of driving growth at scale- Highly analytical and data-driven approach- Adaptability to navigate the evolving marketing landscape and explore new trends and technologies- Exceptional leadership, team management, collaboration and communication skills- Ability to thrive in a fast-paced environmentGood to Have:- Experience in the BFSI industry or fintech startupsInside NaviWe are shaping the future of financial services for a billion Indians through products that are simple, accessible, and affordable. From Personal & Home Loans to

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