Social Media Content Creator/ Marketing

About Wishlink Wishlink is a well-funded, early-stage startup, on a mission to shape the creator economy and change how people shop. Our mission is to build a hyper-personalized shopping experience for every user, which is creator-led, so that every user can get exactly what they are looking for. We are on a mission to define new charters at the intersection of two of the most prominent aspects of the internet - e-commerce and social media. We’re 3 founders, Chandan , Shaurya , and Divyansh , with a shared passion to solve real-world problems at scale and consume content for hours (XD). We started Wishlink in January 2022 when we discovered products on social media that we wanted to buy but could not (in some cases, actually did) The way people shop online is changing. Users are tired of spending hours browsing humongous catalogs on eCommerce marketplaces just to find a single piece of apparel they like. They need curation, and they need trusted reviews - which is what Wishlink is bringing with the help of content creators. In just 3 years of existence, Wishlink is used by over 900k users daily to discover and shop products online. Growth Opportunity We are working with over 10,000 content creators and 250+ brands and eCommerce marketplaces including Amazon, Flipkart, Myntra, Nykaa, Ajio, H&M, Savana (Urbanic), Only, Vero Moda, Libas, Aurelia, Mama Earth, and many more. Wishlink presents an exciting opportunity for you to contribute to and grow within the creator-enabled eCommerce space, have the chance to work at an emerging consumer-tech startup and be an integral part of this dynamic journey. Brand Voice You own how Wishlink sounds and shows up across every digital touchpoint. Whether it's a campaign, hero post or a late-night story reply, Wishlink's personality is non-negotiable and distinctly yours to protect and evolve. ~ Design our digital roadmap, anticipation building, creator seeding, community activation, and distribution plays that ensure we arrive at launch day with a mature, engaged audience ready to download the app. ~ Content Calendar & Planning Ideate and execute dynamic, weekly/monthly content calendars that balance brand storytelling, moment marketing, UGC collaborations, and creator spotlights. From BAU captions to campaign scripts to one-liners that trend, your words should feel like they came from a friend, not a brand. ~ Partner seamlessly with design, product, influencer, and marketing teams. If you are a content creator yourself or have worked closely in the social media space - we like you already :) ~ Someone with 2-3 years of hands-on experience with creating strategic content across platforms. You know how to market and reach genz audiences (primarily female shoppers) with both engaging and educational content. You don't ask "what do other brands do?"—You are fluent in Gen Z/millennial Indian pop culture, the memes, the creators, the platforms, the linguistic shifts. You love to write, tell stories, and understand what makes content scroll-stopping. You collaborate fiercely but don't compromise on quality or brand integrity. Bonus Points ~ If you run your own social presence (Instagram, YouTube), share your handle, and we would love to see your taste and community. ~ Video Editing Skills If you can edit reels, shorts, or long-form videos using Inshot, Edits or Capcut, any other tool, show us samples. The ability to turn raw footage into thumb-stopping content is a force multiplier. This is not a deal breaker, but there are cases which arise that demand impromptu execution from anyone in the team, whether its a social media executive or a Brand Manager, no one shy away from it. ~ If you've worked with creators, negotiated collaborations, or built creator communities, bring examples. These networks are gold. ~ If your copy and captions feel naturally bilingual, that's a massive plus. To help with this, we have the following benefits available for all our employees. Competitive Salary, Generous ESOPs, and Relocation Bonus Discounted Health Plans & Gym Memberships Industry insights on growing your social media if you are a (aspiring) creator Marketing Team