Social Media Content Creator

About Wishlink Wishlink is a well-funded, early-stage startup, on a mission to shape the creator economy and change how people shop. Our mission is to build a hyper-personalized shopping experience for every user, which is creator-led, so that every user can get exactly what they are looking for. We are on a mission to define new charters at the intersection of two of the most prominent aspects of the internet - e-commerce and social media. We’re 3 founders, Chandan , Shaurya , and Divyansh , with a shared passion to solve real-world problems at scale and consume content for hours (XD). We started Wishlink in January 2022 when we discovered products on social media that we wanted to buy but could not (in some cases, actually did) The way people shop online is changing. Users are tired of spending hours browsing humongous catalogs on eCommerce marketplaces just to find a single piece of apparel they like. They need curation, and they need trusted reviews - which is what Wishlink is bringing with the help of content creators. In just 3 years of existence, Wishlink is used by over 900k users daily to discover and shop products online. Growth Opportunity We are working with over 10,000 content creators and 250+ brands and eCommerce marketplaces including Amazon, Flipkart, Myntra, Nykaa, Ajio, H&M, Savana (Urbanic), Only, Vero Moda, Libas, Aurelia, Mama Earth, and many more. Wishlink presents an exciting opportunity for you to contribute to and grow within the creator-enabled eCommerce space, have the chance to work at an emerging consumer-tech startup and be an integral part of this dynamic journey. We’re looking for a Content Strategist who can bring creativity, trend fluency, and storytelling magic to Wishlink’s social media and creator-facing platforms. You’ll help shape Wishlink’s voice across platforms, take on new projects, and bring ideas to life that educate, entertain, and inspire. Craft Stories that inspire Content Creators: Write scroll-stopping scripts, posts, and narratives for Wishlink’s Instagram, YouTube, and other channels, making content creators feel seen, understood, and motivated. Build Wishlink’s Social Voice: Ideate and write creator-first content that builds conversation, drives engagement, and keeps Wishlink at the heart of the creator community. Own Content for Key Projects: Collaborate with the brand marketing team to conceptualize, write, and execute new campaigns and content series, from creator education to cultural moments. Work Across Marketing Channels: From witty Instagram captions and campaign collateral to YouTube scripts and ad copy, adapt your tone to suit every platform while keeping it real and relatable. Study what’s trending, from platform formats to creator conversations and turn insights into actionable content ideas. Identify what creators are talking about, what they need help with, and how Wishlink can show up in those moments. Minimum 2 years of experience in content writing / copywriting / social media strategy / research (agency or brand side) A naturally curious mindset, you love digging into insights, audience behavior, and content trends Bonus: experience in creator marketing, D2C, or e-commerce ecosystems If you are a creative and strategic thinker with a passion for storytelling, we encourage you to apply To help with this, we have the following benefits available for all our employees. Competitive Salary, Generous ESOPs, and Relocation Bonus Discounted Health Plans & Gym Memberships Industry insights on growing your social media if you are a (aspiring) creator Marketing Team