Area marketing executive

1 month ago

Bhopal, India Eastman Auto & Power Limited Full time

We are looking for a proactive and dynamic marketing professional for the position of Area Marketing Executive with similar work experience of 4-6 years and a proven track record. The candidate must have good knowledge of brand marketing BTL initiatives and be capable of executing on-ground marketing campaigns. The incumbent must also have knowledge of products like Inverters, Batteries, E-Rickshaw Batteries, Lithium-Ion Batteries etc. For more details on the products you can visit The position is based out of Bhopal, Madhya Pradesh, India Job Role & Responsibilities: Mapping of all outlets dealing in products in the Eastman portfolio in the designated territory. Timely ground-level execution of all brand and marketing campaigns at the territory level, on-brand and on-cost. Monitor and track competitor activity in the area in terms of trade offers, schemes, consumer promotions, price changes etc. Ensure execution hygiene for routine audits. Develop and manage local vendors for the execution of marketing campaigns. Organizing periodic trade meets as required by regional sales. Maintaining track of marketing inventory and assets at the territory level. Preparing execution reports for periodic review. Identifying opportunities for enhancing brand visibility at a local level. Building and maintaining relationships with the trade community. Experience & Skills: A minimum of 4 – 6 years of relevant experience in trade marketing, BTL Marketing activation, road shows, exhibitions, and Events, preferably in the power industry. Must have experience in Inverter, battery, ER Battery, and Li-Ion Battery. Demonstrated success in launching and growing innovative products, with a deep understanding of product management best practices. Strong analytical and problem-solving skills, with the ability to make data-driven decisions. Passion for understanding customer needs and delivering exceptional user experiences. Educational Qualification Bachelor's degree in Marketing or related field; MBA or equivalent experience preferred. About EASTMAN Eastman Auto & Power Ltd (EAPL), established in 2006, is India’s fastest-growing Energy Storage solutions, Solar Energy and Power Electronics Company with an annual revenue of USD 300 Million and an employee base of 4000+ globally. EAPL is into superior quality products and services, from Lead Acid Batteries, Home UPS Solutions, Lithium-ion battery packs, Roof-top solar solutions, etc. Eastman has its presence spread across 132+ countries around the world, including Asia, Africa, the Middle East, Europe and North America countries. The company has 6 Manufacturing units in India, including state-of-the-art Research and Development facilities, producing over 7.3 million units annually. Lead Acid Batteries: Operating out of three facilities situated in the Baddi region of Himachal Pradesh spread over 300,000 sq. ft.; our factories operate 24/7 to fulfil the increasing demand for our reliable and cost-effective solutions. Our unwavering dedication to manufacturing excellence ensures that our products uphold the highest quality standards, catering to our customers' needs while minimising our environmental impact. Solar & EV Power Electronics: Our power electronics division is based in Delhi and operates two manufacturing facilities that cover 90,000 sq. ft. with round-the-clock operations. We offer a diverse range of high-quality solar products for off-grid rooftop applications to empower rooftops with sustainable energy, including solar panels, inverters, batteries, combos, charge controllers, and management units. Eastman's yearly production capacity for E-Rickshaw Chargers, Home UPS/Inverters, and Solar PCU/Inverters surpassed 4 million units. Lithium-Ion: We entered into the Lithium-Ion business in 2020, and we have quickly established ourselves as one of the most prominent Lithium-Ion battery manufacturers in India through our custom-made solutions that are highly reliable and cost-effective with excellent customer support. As a pioneering provider of cutting-edge energy solutions, we design and manufacture lithium-ion battery packs under the prestigious Wattsman brand name.

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