Vice president digital media
2 days ago
Job Description:- Vice President - Digital Media
They will be responsible for research, strategy, and overall budget management
Key Areas of Responsibility:
The Vice President - Digital Media devises strategies for digital media plans and oversees all planning and buying activities
Supervises and monitors digital media schedules and contracts with outside media vendors
Responsible for creating and presenting media specific documents such as RFP’s, media plans, objectives and strategies decks, POV’s, and other related functions
The Digital Media Manager provides creative analysis and recommendations when appropriate to improve media performance
Great knowledge of Google PPC campaigns, FB Business Manager and have delivered performance goals consistently
Analyse the market, competitors and consumer to derive actionable insights for performance enhancement- Report on all engagement, establish key metrics and have experience reporting upwards and clients on campaign success and ROI
A/B Testing of audience, creative, bidding and budgets
Abreast with latest developments in Google Ads and Facebook platforms- Measure and optimise ad content for the target segment and gain traction
Use knowledge of the online media & analytical skills to help the advertisers grow the existing business as well as develop new business opportunities.
Provide research support during development of Objectives & Strategies and plans (@Plan, Media Metrix, Nielsen-Net Ratings, Ad Relevance)
Qualifications:
10- 20 years of online media planning/buying experience
Strong writing, presentation and analysis
Detail-oriented with strong attention to follow-through
Experience with facebook Ads Manager, Google Media, 3rd Party Platforms like Amazon Web Services and OTT platforms
Experience using Atlas and/or Double Click
Interested candidates please mail me your resume at
Warm regards,
Whizz HR
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