Monetization Manager

1 month ago

Mumbai, India Koimoi.com Full time

Are you a lover of cinema, and thrive on updates from the glamour world? Then this is the destination for you. Koimoi.com is India’s top digital entertainment portal where you will find all the latest information from the world of flicks and clicks.

Driven by a team of passionate writers and film connoisseurs, Koimoi.com is a one-stop destination for all the latest Hollywood and Bollywood news updates, gossip, box-office information, reviews, fun trivias and much more.

Designation: Monetization Manager

Location : Mumbai/Hybrid

Reporting to: Head of Revenue

Experience Required – Minimum 4 Years of Experience

What do you need to do? (Role and Responsibilities)

  • Manage existing Ad Network relationships and accounts.
  • Project and grow revenue for the Koimoi website and other properties.
  • Check and review the ad implementation to:
  • Spot monetization opportunities to improve revenue.
  • Spot issues that could degrade revenue performance and user experience.
  • Work with ad networks and internal teams to run successful ad monetization strategies.
  • Analyze partners' performance through KPIs like RPM, Fill Rates, Show Rate, Revenue Per Page, etc.
  • Manage, report, track & improve metrics for internal stakeholders.
  • Understand network revenue trends and suggest changes to the website and properties from a monetization standpoint.
  • Reach out to potential ad network partners to improve revenue.
  • Set up direct campaigns, ensure campaign delivery, and create and share reports with the partners.
  • Check Google policy violations regularly and ensure necessary actions are taken to solve the URLs flagged.

Who could you be? Background and Experience:

  • Have worked on monetizing ad inventory on websites through desktop and mobile channels.
  • Familiarity with monetization networks such as Google AdSense, Google Ad Exchange, Taboola, Media.net, Amazon Publisher Services, PubMatic, etc is necessary.
  • Analytical mindset with good communication and interpersonal capabilities, able to work independently.
  • Must have a thorough knowledge of Google’s policy regarding ad monetization.
  • Must prioritize multiple assignments accurately and function quickly in a fast-paced, deadline-oriented environment.
  • Should be proactive with suggestions to improve revenue.
  • Hands-on experience configuring and managing ads through Google Ad Manager and similar tools.
  • Should have a keen interest in market research for ad monetization.
  • Advanced knowledge of Microsoft Excel/Google spreadsheets

Educational Qualification:

Graduate/Diploma Degree holder in Science/Commerce fields or any other equivalent educational background, with a minimum experience of 4 years in the advertising industry.

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