Group Product Marketing Manager

3 weeks ago

bangalore, India Quizizz Full time
About The Team:
Quizizz is one of the fastest-growing EdTech platforms and SaaS businesses in the world. Our team is on a mission to motivate every student and our learning platform is used by more than 60 million people per month in more than 125 countries, including over 80% of U.S. schools.
We have phenomenal investors, sustainable revenue growth, and we’re committed to growing and improving every day. If you’re excited about creating a global SaaS company with a mission that you can be proud of then Quizizz might be a good fit for you.
We are seeking a strategic and experienced Associate Director - Product Marketing Manager to lead our product marketing efforts. In this role, you will be responsible for shaping the go-to-market strategy, driving product adoption, and positioning our solutions in a competitive market. You will collaborate closely with cross-functional teams, including product management, sales, customer success, and creative, to ensure our products are effectively communicated and aligned with market demands.
What You’ll Do
Develop product marketing strategies: Build and implement go-to-market strategies for product launches and ongoing feature releases.
Market analysis and positioning: Conduct market research, competitive analysis, and customer insights to refine product positioning and messaging.
Go-to-market planning: Lead product launch plans, working cross-functionally to align on goals, timelines, and deliverables.
Customer personas and insights: Develop detailed customer personas, identifying their needs and pain points to create targeted messaging.
Sales enablement: Partner with sales teams to create compelling sales collateral, presentations, and training materials that articulate the value of the product.
Content development: Oversee the creation of engaging content, including blog posts, case studies, webinars, and white papers, to support marketing and lead generation efforts.
Performance tracking and reporting: Analyze marketing campaign performance, adjust strategies as needed, and report key insights to stakeholders.
Team leadership: Lead and mentor a team of product marketers, fostering a culture of collaboration and continuous improvement.
Who You Are
You have experience coaching, mentoring & managing teams
You have a strong cross-functional influence in a similar organization.
You are comfortable analyzing quantitative and qualitative data sets.
You are excellent at conducting market research.
You quickly turn research and analysis into an actionable plan you can test.
You're ready to commit to our mission.

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