Prestige Group | Digital Marketing Manager | bangalore

4 days ago

bangalore, India Prestige Group Full time

Job Description
Created a robust website design and development strategy to cope up the challenges faced including a roadmap of initiatives to drive growth in traffic and organic leads
SEO management & optimization for projects, identify & devise search traffic generating opportunities to maximize the inflow of relevant organic traffic
To monitor and analyse the lead flow to sales team.
Coordinating with Sales team to keep the project microsite up to date
Generate monthly reports on marketing campaign’s performance
Regular audits to ensure performance, identify issues, find root-causes, and experiment with solutions to improve performance at scale.
Planning architecture of the website to ensure the best user experience
Creating listing of ongoing and upcoming projects on Google Map
Identifying duplicate listings and reporting to Google to either claim or remove them
Enhancing the listings by adding more information in terms of project details, logo, exterior and interior images & videos.
Negotiations with digital platforms & aggregators, strategic or long term booking to get rate and position benefit.
To constantly ensure our projects are featured and they get good presence on the platform
Establish, implement and measure the effectiveness of digital/mobile advertising initiatives to drive awareness and generate leads
Uploading and managing the videos on the brand’s channels and optimising the videos to ensure they rank on top for relevant searches.
Managing the extensive domain portfolio of the company, its projects and associate brands
Ensuring all domains are stable, secure and support related web services
Determining name servers and hosting providers, and making changes to domain names if needed.
Continuously monitoring and bringing down the pages or listings created by Real Estate agents trying to misrepresent Prestige Group or its projects.
All other related job assigned by your reporting manager.

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