Digital Marketing Manager
6 days ago
Job Description
- Created a robust website design and development strategy to cope up the challenges faced including a roadmap of initiatives to drive growth in traffic and organic leads
- SEO management & optimization for projects, identify & devise search traffic generating opportunities to maximize the inflow of relevant organic traffic
- To monitor and analyse the lead flow to sales team.
- Coordinating with Sales team to keep the project microsite up to date
- Generate monthly reports on marketing campaign’s performance
- Regular audits to ensure performance, identify issues, find root-causes, and experiment with solutions to improve performance at scale.
- Planning architecture of the website to ensure the best user experience
- Creating listing of ongoing and upcoming projects on Google Map
- Identifying duplicate listings and reporting to Google to either claim or remove them
- Enhancing the listings by adding more information in terms of project details, logo, exterior and interior images & videos.
- Negotiations with digital platforms & aggregators, strategic or long term booking to get rate and position benefit.
- To constantly ensure our projects are featured and they get good presence on the platform
- Establish, implement and measure the effectiveness of digital/mobile advertising initiatives to drive awareness and generate leads
- Uploading and managing the videos on the brand’s channels and optimising the videos to ensure they rank on top for relevant searches.
- Managing the extensive domain portfolio of the company, its projects and associate brands
- Ensuring all domains are stable, secure and support related web services
- Determining name servers and hosting providers, and making changes to domain names if needed.
- Continuously monitoring and bringing down the pages or listings created by Real Estate agents trying to misrepresent Prestige Group or its projects.
- All other related job assigned by your reporting manager.
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