Sales planner

5 days ago


Bengaluru, India Cricbuzz.com Full time

About Cricbuzz:Cricbuzz is the leading digital destination for cricket, delivering real-time scores, breakingnews, and immersive video and editorial content to millions of passionate fans across Indiaand around the world. We are seeking a performance-driven Business Analyst to unlock thefull potential of our advertising revenue streams across web and mobile platforms.Role Overview:We’re looking for a Media Sales Planner to act as a key strategic partner to our Ad Salesand Business teams. This role is responsible for crafting compelling media sales packages,optimizing existing ones, and driving value for advertisers by showcasing Cricbuzz’s uniquestrengths and marketing opportunities.Key Responsibilities:Sales Package Development:o Conceptualize and create innovative, tailor-made sales packages that alignwith advertiser objectives and Cricbuzz’s reach, distribution and contentofferings.o Collaborate with the sales team to develop proactive proposals, seasonalsponsorships, and event-driven media plans.Sales Enablement:o Equip the sales team with effective sales decks, traffic data, product demos,audience insights, and ROI-focused marketing narratives.o Customize media plans based on verticals (e.g., BFSI, Auto, FMCG) andcampaign KPIs.Campaign Optimization & Insights:o Analyze performance of live and past campaigns to identify optimizationopportunities.o Work closely with the Ad Ops team to translate post-campaign learnings intoimproved planning.Stakeholder Collaboration:o Liaise with the Business team to stay aligned on inventory, pricing, anddemand forecasts.o Partner with the Product team to incorporate new ad formats and productinnovations into sales packages.o Interface with Ad Ops for feasibility checks and smooth campaign execution.Market Research & Competitor Benchmarking:o Stay updated on sports media trends and competitor offerings.o Benchmark packages against market standards to ensure Cricbuzz remains atop-of-mind media choice for brands.What We are Looking For3–6 years of experience in media sales planning, preferably in digital media or publishing.Strong understanding of digital ad products – display, video, branded content, programmatic, etc.Experience in building brand stories and marketing narratives that resonate with advertisers.Proficient in tools like Excel, Power Point/Keynote, Google Suite; familiarity with Ad Tech tools a plus.A passion for cricket and an understanding of the sports content ecosystem is highly preferred.Strong communication, analytical and strategic thinking, and project management skills.


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