Brand and Marketing Lead

2 days ago

Bangalore, India goSTOPS Full time

About goSTOPS goSTOPS is India’s fastest-growing backpacker hostel brand, co-founded in 2014 and *funded by Blume Ventures*. We cater to Gen Z and young travellers through vibrant, social spaces and digital-first booking experiences. With 35+ hostels across India and aggressive expansion underway, we’re building a hospitality brand that combines community, design, and technology to redefine affordable travel for the youth. We are looking for AVP – Marketing who will play a key leadership role in shaping and executing the company’s marketing strategy across all channels. The role focuses on building strong brand equity, driving demand generation, enhancing customer engagement, and supporting overall business growth through insight-led and data-driven marketing initiatives. Strategic Planning & Leadership Develop and implement marketing strategies aligned with organizational goals and revenue objectives. Define annual marketing plans, budgets, and KPIs to ensure measurable impact. Partner with leadership and cross-functional teams (Sales, Product, Finance, Operations) to support business priorities and market expansion. Brand Management Strengthen brand positioning, identity, and messaging across all customer touchpoints. Ensure consistency in brand voice and visual identity across campaigns and platforms. Oversee corporate communications, public relations, and reputation management efforts. Digital Marketing & Demand Generation Lead digital initiatives across paid, owned, and earned media (SEO, SEM, social, display, email, influencer marketing). Drive performance marketing campaigns focused on acquisition, conversion, and retention. Monitor, analyze, and optimize digital performance metrics to maximize ROI. Product & Campaign Marketing Plan and execute integrated campaigns (ATL, BTL, and digital) to build awareness and drive conversions. Manage creative, media, and event agencies to ensure high-quality and timely execution. Data & Insights Utilize analytics, market research, and customer insights to inform strategic decisions. Team & Budget Management Lead and mentor a high-performing marketing team across brand, digital, and communication functions. Manage marketing budgets effectively, ensuring ROI-focused spend allocation. Strategic thinker with strong business and commercial acumen. Proven expertise in digital marketing, brand building, and integrated campaign management. Excellent leadership, collaboration, and stakeholder management skills. Analytical and data-driven approach to decision-making. Experience managing agencies, vendors, and cross-functional teams. Proven record of driving brand growth, customer engagement, and measurable marketing ROI. ~5–10 years of experience, preferably in youth/lifestyle, D2C, new-age hospitality, F&B, or retail brands . ~ Demonstrated ability to execute hands-on marketing initiatives — not just strategize. ~ Startup experience preferred. Bonus Points If You Have worked in a brand targeting young millennial audiences. Have experience in lifestyle, travel, or hospitality domains Love travel and understand the hostel/travel culture deeply.

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