Brand & Content Marketing Lead

2 days ago

Bangalore, India KILIG Full time

About the Role: We’re seeking a Marketing Lead – Performance & Growth to spearhead True North International’s digital growth across our consumer brands - Kilig and Nev. In this role, you’ll lead the growth charter across D2C and e-commerce platforms — owning acquisition, retention, and performance optimisation across digital channels. You’ll combine analytical precision with creative leadership to drive measurable business impact, leading a team of specialists and collaborating cross-functionally to deliver scale. Define and own the performance marketing strategy and roadmap across digital and commerce channels. Develop integrated multi-channel growth strategies across Meta, Google, SEO, Quick Commerce, and Marketplaces. Partner with leadership to align growth goals with overall business and brand objectives. Oversee planning, execution, and optimization of high-performance campaigns for ROAS, CPS, LTV, and conversion efficiency. Lead the creative testing framework — drive A/B testing across creatives, ad copy, landing pages, and funnel experiences. Collaborate with the Brand and Creative teams to craft performance-oriented content that converts and scales. Implement best practices for funnel optimization, retargeting, and lifecycle marketing. Data & Insights Lead data-driven decision-making using advanced analytics tools ( GA4, Mixpanel, Looker, etc. ) to measure performance and diagnose funnel drop-offs. Build and maintain dashboards for campaign tracking, cohort analysis, and customer segmentation. Own and manage the overall performance marketing budget—allocate efficiently across channels for maximum ROI. Evaluate channel performance regularly and recommend strategic reallocation for optimal results. Lead, mentor, and develop a team of marketing specialists and analysts. Collaborate closely with brand, design, content, and product teams to ensure integrated execution. Experience: ~7–10 years of proven experience in performance marketing, growth, or digital leadership within consumer, lifestyle, or D2C brands. ~ Demonstrated experience in scaling paid performance channels and managing 7–8 figure monthly ad budgets. ~ Experience managing and mentoring a marketing or growth team. Deep expertise in Meta Ads, Google Ads, and performance analytics. Proficiency in A/B testing, automation, CRM, and retention tools. Strong analytical mindset with the ability to translate complex data into growth actions. Proven success in scaling performance campaigns from 0→1 and driving measurable growth. An opportunity to own and shape the growth strategy for fast-scaling consumer brands. Exposure to end-to-end marketing and brand-building across multiple digital ecosystems. Competitive compensation with performance-linked incentives.  True North International is the powerhouse behind Kilig and Nev, two of India’s fastest-growing consumer brands in the premium lifestyle and home & kitchen appliances space. Our mission is to provide customers with an exceptional range of innovative and high-quality products that enhance their daily lives and redefine modern living. 

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