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Head of brand marketing

1 month ago

Gurgaon, India People Hire Consulting Full time
Role: Brand Head
Brand planning, execution and management of strategic brand assets including brand communication, category communication, identity & packaging overview, brand buildup, community buildup, brand experience, social voice, PR and all brand touchpoints.
Collaborate with internal stakeholders (category, channel sales/growth, creative) and external agencies and stakeholders. Lead a culture of insight driven marketing and brand building.
Responsibilities
Lead the development of the annual Brand and Media Strategy. Work closely with internal teams, external agencies & channel media sources to deliver on those.
End to end management of all brand media campaigns from brief initiation to plan optimization to sharing of learnings with the category & channel teams.
Hold together critical information/ insights and plans for key categories, growth marketing and creatives and synthesize these to build a robust marketing approach.
Be the budget custodian for consumer facing marketing spend.
Creation of marketing strategies for the overall brand and key categories in which you make use of the full marketing mix.
Plan, align, create and implement brand assets - be the custodian of brand identity, collaterals & assets.
Use a multi-faceted approach to brand build up, including ATL, BTL, content, community & experience.
Work cross-functionally with creative, category and growth functions to guide and develop marketing plans to support their quarter/ monthly business goals.
Initiate and drive category, competition, consumer and customer/ shopper research to drive actionable insights on the brand.
Qualifications & Skills
Bachelors of Engineering / Science / Math / Economics / Medicine + MBA from a premier institute.
10-14 yrs of growth/sales/business experience, with more than 8 years experience in brand / marketing.
Experience in FMCG or retail. Beauty, personal care, lifestyle, premium retail industries preferred.
Fair mix of experience in both digital-first consumer businesses as well as legacy brand businesses.
Very strong analytical skills - Data forward decision making on brand and media. Clear fundamentals on reading/ implementing research (qual and quant) insights on category development, customer journey and media effectiveness.
Strong solutioning ability with a creative bent of mind towards business problems.
Consumer/ customer first approach and demonstrated experience.
Independent dealing with creative and media agencies – understanding of processes and ability to adapt judiciously.
Strong 360 degree campaign build up credentials including digital funnels & channels. Strong handle of media and creative development yardstick, implementation experience across channels/ platforms and media content vehicles.
Business planning exposure, appreciation of brand as a business asset.
Strong bias towards action & hustle.
Excited about building a long term brand.