AIM | Industry Relations Manager | bangalore

1 month ago

bangalore, India AIM Full time

As an Industry Relations Manager, you will be responsible for driving the expansion of our campaign initiatives by strategically identifying, engaging, and nurturing key leaders in the US market and target audiences. Your role will be crucial in ensuring the success of our campaigns by maximizing visibility, engagement, and conversion rates through effective acquisition strategies.


Leadership Engagement & Acquisition Strategy Development:

  • Identify and establish relationships with influential leaders, industry experts, and key stakeholders relevant to our campaign objectives.
  • Collaborate with internal teams to develop tailored engagement strategies that align with campaign goals and effectively leverage the influence of identified leaders.
  • Coordinate and manage communication channels to facilitate ongoing engagement and collaboration with leaders, ensuring their involvement and support throughout campaign initiatives.
  • Develop comprehensive acquisition strategies tailored to each campaign, encompassing both online and offline channels.
  • Collaborate with creative teams to develop compelling content and messaging that resonates with target audiences and encourages engagement and conversion.

Campaign Optimization:

  • Monitor and analyze campaign performance metrics, including acquisition costs, conversion rates, engagement metrics, and ROI.
  • Identify areas for optimization and improvement based on data-driven insights, adjusting acquisition strategies and tactics as needed to maximize campaign effectiveness.

Cross-Functional Collaboration:

  • Work closely with cross-functional teams, including marketing, content creation, design, product development, and analytics, to ensure alignment and collaboration across all aspects of campaign execution.
  • Provide insights and recommendations to inform overall campaign strategy and decision-making, leveraging your expertise in audience acquisition and engagement.


Qualifications:

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field (Master's degree prefered)
  • Proven experience 3 plus years in a similar role, with a focus on audience acquisition, growth marketing, or related areas
  • Deep understanding of digital marketing channels and tactics, including social media, email marketing, content marketing, SEO, PPC, and influencer marketing.
  • Strong analytical skills, with the ability to interpret data, draw actionable insights, and optimize campaigns for maximum impact.
  • Excellent communication and interpersonal skills, with the ability to build relationships with leaders and effectively engage with target audiences
  • Creative thinking and problem-solving abilities, with a track record of developing innovative strategies to drive audience acquisition and campaign success.
  • Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously and thrive in a fast-paced, dynamic environment. Proficiency in marketing analytics tools, CRM systems, and other relevant software applications.

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