Farmer Market Developer

1 week ago

Coimbatore, India Isha Foundation Full time

We’re Hiring: Farmer Market DeveloperDo you have the passion and expertise to shape the future of natural and organic produce? As a Farmer Market Developer , you will play a pivotal role in connecting farmers with new markets, amplifying their reach, and driving sustainable agricultural practices across Tamil Nadu and beyond.Key Responsibilities1. Market Analysis and Research- Consumer Demand Assessment: Conduct in-depth research to understand demand for natural and organic produce across Tamil Nadu. Analyze demographics, purchasing patterns, and consumer preferences.- Market Trends and Opportunities: Track local and national market shifts, identify growth areas, and study competitive pricing, distribution models, and promotional strategies.- Data Collection and Analysis: Use surveys, focus groups, and consumer feedback to gather actionable insights. Apply statistical tools to interpret data and prepare detailed reports on trends and opportunities.2. Consumer Engagement- Customer Profiling: Develop detailed consumer profiles, mapping motivations and barriers to purchase.- Marketing Strategies: Design impactful campaigns across digital platforms, social media, and community outreach to educate and engage consumers on the benefits of organic living.3. Farmer Relations and Support- Producer Engagement: Work closely with farmers to understand capacities and challenges, providing them with insights on evolving consumer preferences.- Training and Capacity Building: Organize workshops on quality standards, branding, and best practices to help farmers thrive in competitive markets.4. Market Development and Expansion- Distribution Channels: Build strong ties with retail outlets, wholesalers, specialty stores, and online platforms.- Sales Strategies: Develop strategies to optimize reach, profitability, and logistics efficiency.- Market Entry Planning: Design entry strategies for new markets within Tamil Nadu and nationally, while fostering partnerships with local businesses, communities, and government agencies.5. Monitoring and Reporting- Performance Tracking: Define KPIs, monitor sales, consumer feedback, and market penetration.- Reporting: Deliver clear, insightful reports on developments and outcomes, recommending adaptations for continuous growth.6. Stakeholder Collaboration- Partnership Building: Strengthen relationships with agricultural associations, government bodies, and NGOs. Represent the organization in forums and networking events.- Advocacy: Champion policies and initiatives that support organic farmers and sustainable practices.What We’re Looking For- Strong analytical and market research capabilities- Proven experience in sales, marketing, or consumer engagement- Ability to collaborate with farmers, consumers, and stakeholders- Commitment to sustainability and passion for organic agricultureInterested candidates, please forward your resume to part of a mission that transforms farmer livelihoods and promotes healthy, sustainable living.

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