Farmer Market Developer

3 weeks ago

Coimbatore, India Isha Foundation Full time

We’re Hiring: Farmer Market Developer

Do you have the passion and expertise to shape the future of natural and organic produce? As a Farmer Market Developer , you will play a pivotal role in connecting farmers with new markets, amplifying their reach, and driving sustainable agricultural practices across Tamil Nadu and beyond.


Key Responsibilities

1. Market Analysis and Research

  • Consumer Demand Assessment: Conduct in-depth research to understand demand for natural and organic produce across Tamil Nadu. Analyze demographics, purchasing patterns, and consumer preferences.
  • Market Trends and Opportunities: Track local and national market shifts, identify growth areas, and study competitive pricing, distribution models, and promotional strategies.
  • Data Collection and Analysis: Use surveys, focus groups, and consumer feedback to gather actionable insights. Apply statistical tools to interpret data and prepare detailed reports on trends and opportunities.


2. Consumer Engagement

  • Customer Profiling: Develop detailed consumer profiles, mapping motivations and barriers to purchase.
  • Marketing Strategies: Design impactful campaigns across digital platforms, social media, and community outreach to educate and engage consumers on the benefits of organic living.


3. Farmer Relations and Support

  • Producer Engagement: Work closely with farmers to understand capacities and challenges, providing them with insights on evolving consumer preferences.
  • Training and Capacity Building: Organize workshops on quality standards, branding, and best practices to help farmers thrive in competitive markets.


4. Market Development and Expansion

  • Distribution Channels: Build strong ties with retail outlets, wholesalers, specialty stores, and online platforms.
  • Sales Strategies: Develop strategies to optimize reach, profitability, and logistics efficiency.
  • Market Entry Planning: Design entry strategies for new markets within Tamil Nadu and nationally, while fostering partnerships with local businesses, communities, and government agencies.


5. Monitoring and Reporting

  • Performance Tracking: Define KPIs, monitor sales, consumer feedback, and market penetration.
  • Reporting: Deliver clear, insightful reports on developments and outcomes, recommending adaptations for continuous growth.


6. Stakeholder Collaboration

  • Partnership Building: Strengthen relationships with agricultural associations, government bodies, and NGOs. Represent the organization in forums and networking events.
  • Advocacy: Champion policies and initiatives that support organic farmers and sustainable practices.


What We’re Looking For

  • Strong analytical and market research capabilities
  • Proven experience in sales, marketing, or consumer engagement
  • Ability to collaborate with farmers, consumers, and stakeholders
  • Commitment to sustainability and passion for organic agriculture


Interested candidates, please forward your resume to


Be part of a mission that transforms farmer livelihoods and promotes healthy, sustainable living.

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