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Executive / associate - digital analytics
4 weeks ago
Department: Digital Analytics Designation: Executive / Associate Educational Qualification: Any Graduates Total Work Experience Required – 1 - 3 Years of experience in Google / Adobe Analytics. Work Location: Mumbai, Bangalore , Gurgaon Roles & Responsibilities - Work independently on tags configuration and the development of tags and data layer using Google Tag Manager for Web and Mobile Apps Work as an individual contributor and handle pipeline of tagging requests received from various clients as well as support large scale projects Develop, design, build, test, and monitor of Web data layer and web tags/pixels Work with interactive marketing teams (paid media, social media, organic search engine optimization) for tracking in their areas and merging of their data with web analytics, as needed A good understanding of Google ecosystem and can perform tagging across all Google platforms including marketing platforms Work with program managers/customer service team for timely implementation of changes in tagging due to site changes Tagging schemas and specifications for new sites and new site features Quality assurance and debugging of tagging as implemented by developers Write tagging specifications/flow for developers for enhanced ecommerce websites/apps Implement proper cookie consent triggers to adhere to regulatory standards (GDPR, CCPA) Write Java Script to pull data from the DOM, data Layer, Java Script variables, and data objects for implementation in Google Tag Manager. Server-side tags implementation is a plus Write SQL/Big Queries to verify and report on Google Analytics in the data warehouse Access the Google Tag Manager and Google Analytics APIs for automating tasks Quality assurance and debugging of tagging as implemented by developers. Primary Skills - Strong knowledge of DHTML (HTML, CSS, Java Script, DOM ) Experience architecting, designing, and implementing data within a data layer. Experience debugging analytics and other requests with browser developer tools/extensions. Secondary Skills - Hands-on in Looker Studio (Previously Data Studio) is a plus. Experience in reporting and data crunching. A good understanding of digital marketing, channels, and other Google products. Knowledge of tools like Power BI, Tableau is a plus. Disclaimer – Be aware of fraudulent job offers Recruitment fraud is a sophisticated scam that offers fictitious job opportunities. This is usually done through Audio or Video Calls, Linked In, Whats App or Text Messages or at times through online bogus websites or unsolicited emails claiming to be from LS Digital. These emails often request that recipients provide personal information and, ultimately, payments to process applications, purchase equipment, or a variety of other things for jobs that do not exist. Please do not respond to those calls or messages as these are scamming attempts. Please do not follow their instructions. LS Digital does not work with any outsourced agents or encourage WFH nor do we use any other email account than our own corporate account. Rest assured that LS Digital and any recruitment agencies authorized to represent us will NOT charge or collect any fees or require any money deposits from jobseekers at any stage of the recruitment process. Anyone dealing with such unauthorized parties to seek job opportunities with us is doing so at their own responsibility and risk. Thank you for your cooperation
