Boston Institute of Analytics | Digital Marketing Executive

2 weeks ago

mumbai, India Boston Institute of Analytics Full time

Job Title: Digital Marketing Executive

Location: Mumbai

Organization: Boston Institute of Analytics

Salary: 4-6 LPA


About Us:

Boston Institute of Analytics (BIA) is a leader in providing advanced training in emerging technologies. To strengthen our digital presence and marketing strategies, we are looking for a detail-oriented Digital Marketing Executive to manage and optimize our online activities, ensuring a seamless and impactful digital experience for our audience.


Role Overview:

As the Digital Marketing Executive, you will be responsible for planning, executing, and monitoring digital marketing activities. You will oversee lead quality, maintain a strong online presence, and ensure all digital assets meet the highest standards. This role requires a mix of creativity, analytical thinking, and technical proficiency to enhance BIA's digital footprint.


Key Responsibilities:

Lead Management:

  • Conduct lead quality checks by assessing leads for relevance and accuracy to ensure they align with the target audience criteria.
  • Categorize leads as relevant or non-relevant and work with the sales team to prioritize high-quality leads.
  • Monitor and optimize lead generation processes across all digital channels to improve lead quality.

Social Media Management:

  • Plan and schedule regular postings on all BIA social media platforms (Facebook, Instagram, , Twitter, etc.).
  • Create and curate engaging content to grow followers and increase engagement.

Google My Business (GMB) and Online Reputation Management (ORM):

  • Monitor and respond to reviews on GMB and other platforms.
  • Ensure consistent positive online reputation through proactive management and timely responses.

Search Engine Optimization (SEO):

  • Perform SEO ranking checks and implement strategies to improve website visibility.
  • Conduct keyword research and collaborate with content teams to optimize content for search engines.

Website Management:

  • Regularly audit the website for dead pages, broken links, and form functionality to ensure a seamless user experience.
  • Conduct checks on website pages and images to ensure they meet branding and technical standards.
  • Collaborate with the tech team to resolve issues like broken links, 404 errors, and slow page loads promptly.
  • Test all forms on the website to ensure submissions are working correctly and data is received as intended.


Skillset:

  • Strong understanding of lead management, lead quality analysis, and optimization techniques.
  • Familiarity with website audits, broken link checks, and form testing.
  • Knowledge of SEO, social media management, and online reputation management.
  • Basic proficiency with website management and CMS tools like WordPress.
  • Analytical mindset with the ability to interpret data and make informed decisions.
  • Excellent communication, organizational, and multitasking skills.


Why Join Us?

  • At BIA, you'll have the opportunity to work in a dynamic and innovative environment, driving meaningful digital campaigns that contribute to shaping the future of education.

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