Boston Institute of Analytics | Digital Marketing Executive

2 days ago

mumbai, India Boston Institute of Analytics Full time
Job Title: Digital Marketing Executive
Location: Mumbai
Organization: Boston Institute of Analytics
Salary: 4-6 LPA
About Us:
Boston Institute of Analytics (BIA) is a leader in providing advanced training in emerging technologies. To strengthen our digital presence and marketing strategies, we are looking for a detail-oriented Digital Marketing Executive to manage and optimize our online activities, ensuring a seamless and impactful digital experience for our audience.
Role Overview:
As the Digital Marketing Executive , you will be responsible for planning, executing, and monitoring digital marketing activities. You will oversee lead quality, maintain a strong online presence, and ensure all digital assets meet the highest standards. This role requires a mix of creativity, analytical thinking, and technical proficiency to enhance BIA's digital footprint.
Key Responsibilities:
Lead Management:
Conduct lead quality checks by assessing leads for relevance and accuracy to ensure they align with the target audience criteria.
Categorize leads as relevant or non-relevant and work with the sales team to prioritize high-quality leads.
Monitor and optimize lead generation processes across all digital channels to improve lead quality.
Social Media Management:
Plan and schedule regular postings on all BIA social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
Create and curate engaging content to grow followers and increase engagement.
Google My Business (GMB) and Online Reputation Management (ORM):
Monitor and respond to reviews on GMB and other platforms.
Ensure consistent positive online reputation through proactive management and timely responses.
Search Engine Optimization (SEO):
Perform SEO ranking checks and implement strategies to improve website visibility.
Conduct keyword research and collaborate with content teams to optimize content for search engines.
Website Management:
Regularly audit the website for dead pages, broken links, and form functionality to ensure a seamless user experience.
Conduct checks on website pages and images to ensure they meet branding and technical standards.
Collaborate with the tech team to resolve issues like broken links, 404 errors, and slow page loads promptly.
Test all forms on the website to ensure submissions are working correctly and data is received as intended.
Skillset:
Strong understanding of lead management, lead quality analysis, and optimization techniques.
Familiarity with website audits, broken link checks, and form testing.
Knowledge of SEO, social media management, and online reputation management.
Basic proficiency with website management and CMS tools like WordPress.
Analytical mindset with the ability to interpret data and make informed decisions.
Excellent communication, organizational, and multitasking skills.
Why Join Us?
At BIA, you'll have the opportunity to work in a dynamic and innovative environment, driving meaningful digital campaigns that contribute to shaping the future of education.

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