Performance and lead gen specialist

Performance Marketing & Lead Generation Specialist Experience Required: Minimum 2+ years Compensation: Competitive (based on experience) Location: Ahmedabad, India ( On-site ) Industry: Healthcare, Pharma, Med Tech, Cosmetics (Mayflower Group) Employment Type: Full-time About Mayflower Mayflower Group is expanding its digital footprint across multiple verticals— healthcare, pharma, medtech, and cosmetics . We are looking for a Performance Marketing & Lead Generation Specialist who can craft and execute ROI-driven paid media strategies to generate high-quality leads and drive business growth for multiple brands under our umbrella. This role is ideal for someone who thrives in a fast-paced, multi-brand environment and knows how to blend analytics, creativity, and strategy to deliver measurable results. Key Responsibilities Performance Marketing & Paid Media Management Plan, launch, and optimize paid campaigns on Google Ads, Meta Ads (Facebook/Instagram), Linked In Ads , and e-commerce platforms. Drive lead generation campaigns focused on high-intent audiences across different verticals (healthcare services, pharma products, medtech devices, cosmetic solutions). Implement full-funnel strategies , including retargeting and remarketing, to maximize conversions. Lead Quality & Conversion Optimization Build and optimize landing pages and lead funnels for maximum conversions. Conduct A/B tests for ad creatives, copy, and CTAs to improve click-through and conversion rates. Ensure lead quality tracking and nurturing through CRM integrations and feedback loops. Set up Whatsapp, Meta and other marketing lead nurturing automations in association with the CRM tools to ensure the captured leads are converted. Analytics, Insights & Reporting Monitor key metrics (CPL, CPA, ROAS, CTR) and adjust campaigns for performance improvement. Create weekly and monthly reports with actionable insights for the leadership team. Use tools like Google Analytics, Ads Manager, Tag Manager, and Data Studio for performance analysis. Budget Management Manage and optimize campaign budgets to achieve maximum ROI across channels and brands. Forecast lead volumes and recommend budget allocations for different business units. Collaboration & Creative Direction Work closely with the design and content teams to produce high-performing ad creatives and copies. Collaborate with brand managers for campaign alignment with business goals. Required Skills & Experience Experience: Minimum 2 years in performance marketing & lead generation , preferably in multi-brand or agency environments. Expertise in Platforms: Google Ads, Facebook/Instagram Ads, Linked In Ads, n8n, Zoho CRM, GPT, hey gen, etc. (additional platforms a plus) Strong Knowledge: Conversion rate optimization, funnel building, remarketing, A/B testing. Analytical Tools: Google Analytics, Tag Manager, Data Studio, CRM systems, Pixel Budget Handling: Proven ability to manage significant ad spends effectively. Creative Sense: Ability to suggest and guide ad creatives for better engagement and conversions. What We Offer Competitive salary and growth opportunities within Mayflower Group Exposure to multi-brand marketing strategies across healthcare, pharma, medtech, and cosmetic sectors A fast-paced, innovation-driven work culture On-site role in Ahmedabad with opportunities for collaboration and learning Compensation Range: 4-9 LPA. (depending on experience and profile) How to Apply Send your resume + portfolio/case studies of successful campaigns to with the subject line: Job Application – Performance Marketing & Lead Generation Specialist